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Agency Forward

Chris DuBois

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Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.

Recent Episodes

OCT 27, 2026
131 Nick Bennett & Erica Schneider: Scale a Microagency Without Hating Your Life
Nick Bennett and Erica Schneider of Duo Consulting explain the microagency model: one offer, a lean pod of senior people working across accounts, around 60% margin, and a revenue ceiling the owner picks on purpose.
42 MIN
OCT 20, 2026
130 Leslie Camacho: Why AI Exposes Weak Agency Cultures
EOS Implementer Leslie Camacho explains why AI makes agencies faster at everything, including what's broken, and how core values, honest check-ins and learning to be a great boss keep a team healthy as the work speeds up.
35 MIN
OCT 13, 2026
129 Tim Kilroy: Why Leaning on AI Makes Agencies Forgettable
Tim Kilroy is back for a third round on how agencies are leaning on AI to do the same work faster, why that makes their marketing blander and easier to forget, and what to hand AI versus what to keep for yourself.
56 MIN
OCT 6, 2026
128 Raul Hernandez: Why "Cheaper With AI" Is the Wrong Question
Do Good Work founder Raul Hernandez on how to answer the client who asks "can't you do this cheaper with AI," why agencies should own their data and agents instead of renting a model, and four new ways to price agency work in the AI era.
37 MIN
SEP 29, 2026
127 Carson Pierce: Why More Work Won't Fix an Unprofitable Agency
Parakeeto's Carson Pierce explains why chasing more work rarely fixes a struggling agency, and walks through the numbers to check first: delivery margin, utilization, and what you charge per hour.
33 MIN