Unlocking the real world of elite Italian drinking culture requires moving past the "lighter fluid" stereotypes to explore the rigorous science, hidden history, and strict family dynamics behind crafting authentic, single-varietal grappa - and don't forget about the lethal production testing required to keep consumers alive.* Join the ITALIAN, FOR SURE Trip to Italy! https://italianforsurepodcast.beehiiv.com *Francesca Nonino, sixth generation of the Nonino family, and host Catrin Skaperdas have an entertaining and informative conversation about Italian culture inclusive of:What is grappaWhat makes grappa authenticHow grappa was discoveredCatrin's first experience with grappaWhat grappa not to drinkThe test that grappa producers need to do in order to ensure it won’t kill youHow Grappa fits into Italian cultureWhy you need to read the label when you buy/drink grappaThe process of making grappaHow the first single variety grappa was bornRunning a woman-run business ItalyBeing a woman in the grappa industry in ItalyPros and cons of running a family owned business in ItalyFrancesca Nonino’s journey and passion for her family and her companyThe Nonino family storyThe story of the first female master distiller in ItalyHistory of grappa Drinking culture in the U.S. vs ItalyThe biggest mistake you can make when drinking grappaFrancesca’s thoughts on Made in ItalyChapters2:15 Intro4:20 What is Grappa6:54 Catrin’s first experience with Grappa9:41 How Grappa is part of Italian culture12:15 Why it’s important to read the Grappa label16:40 The process of making grappa21:44 Francesca Nonino’s memory with her Nonno23:24 The birth of the single variety grappa26:38 Running a woman-run business in Italy29:29 The story of the first female master distiller in Italy31:10 Dynamics of running a family run business in Italy38:08 Marketing Grappa in the United States44:18 Drinking culture in the Us and Italy47:18 The biggest mistake you can make when drinking grappa49:21 The truth about made in Italy51:37 OutroMore about Francesca Nonino:Francesca Bardelli Nonino, sixth generation of the Nonino family, is Head of Web Communication and co-responsible for the U.S. market alongside her aunt Elisabetta at Nonino Distillatori.After earning a Master’s degree in Economics and Business Management — enriched by a semester at Yonsei University in Seoul and an internship at illycaffè — she joined the company as a Brand Ambassador. Alongside her professional role, she further developed her expertise through two master’s programs in Social Media Communication and User Experience, a certified bartender course, the AIS sommelier certification, and the WSET Level 3 qualification.In February 2021, she was selected by LinkedIn to officially join its global LinkedIn Influencer program, a network of leading entrepreneurs, academics, and managers. In May of the same year, she was recognized as “The Grappa Influencer.”In 2022, she received the America Award for promoting an iconic Made in Italy product overseas. In June 2023, she won the “Digital Night – Talents Transforming the Digital World” award for modernizing the communication of a historic product, followed in October by the “Impact Marketing Award.”In August 2024, she was included in Wine Enthusiast’s global “Future 40” list, highlighting professionals shaping the future of the beverage industry, and was also named among the Top 100 communicators by Forbes Italia. In 2025, she received the Italy Ambassador Award in the Food & Beverage category, dedicated to content creators who promote Italy in the digital world. In 2026, she was awarded the Dominae Prize, recognizing women who represent Made in Italy globally.Her next goal is to learn the art of artisanal distillation from her mother and grandfather and become a Master Distiller.Connect with Francesca on Instagram: www.instagram.com/francesca.noninoThis interview is available to watch on Apple Podcasts, Spotify and YouTube, and available to listen-only everywhere else you can get podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.