Good Content with Shannon McKinstrie

Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from what it was six to ten years ago. Now, instead of seeing all your friends and their new dog or their vacation, our feeds are interest based, which means we are seeing content around what we are showing interest in. If I send my husband a golf video, I’m going...

If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into new followers. I have found two types of reels that consistently bring in new followers, a signature series and what I like to call a “that’s me!” reel. We’ll talk about why I love these two types of reels so much and I’ll share how my new signature series is ...

If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, strategic reel with a powerful hook and how you can prepare if something similar happens to you. We’ll talk about the importance of having systems in place to capture and communicate with your new audience, and how I use tools like ManyChat to build ...

If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two! In this episode we’ll b...

This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to camera reels that I like to think of as the conversational expert, and I really need you to understand just how powerful this type of reel is. If you’ve been feeling stuck when it comes to your content, make this talk to camera reel this week. It’s not difficul...