Why Enclothed Cognition Isn’t Doing What Stylists Think It Is
Most stylists love the idea of transformation. They love saying their work helps clients “feel confident,” “think better,” “earn more,” and “step into their next-level selves.” Unfortunately, very few understand why any of that would be true or that there is real, validated psychological research that explains exactly how clothing changes behavior, cognition, and self-perception. Transformational styling isn’t a buzzword. It’s a methodology that requires structure, awareness, and a will...