Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate?In the third episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you&apos;ll learn why your marketing might not be turning your followers and subscribers into paying clients or generating leads for your business. I’ll also offer some actionable steps to help you close the conversion gap and turn your leads into high-paying clients.3:14 - The distinction between transformational and transactional marketing and why it’s so critical8:28 - The first step to making sure that your marketing is even speaking to the right people12:28 - How you can speak to your client’s deeper desires (ones that they don’t even realize they have)16:28 - What transformational marketing content requires of you to close the gap and really start converting sales21:11 - Questions that’ll help you speak to potential clients so they can discern if your services are right for them24:10 - A quick exercise to see if you’re truly aligning with the journey you want to offer clients26:42 - One really fast way to get your marketing on track Mentioned In Fix the Gap Between Your Marketing and High-Paying Stylist Clients <a href='https://thestylingconsultancy.myflodesk.com/workbook'>Get the Profit Power Moves Workbook</a><a href='https://thestylingconsultancy.com/income-accelerator'>Income Accelerator Waitlist</a><a href='https://thestylingconsultancy.com/2024/12/05/personal-styling-business-model-really-working/'>Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?</a><a href='https://thestylingconsultancy.com/2024/12/12/pricing-strategy-is-holding-you-back-sustainable-business/'>Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business</a><a href='https://www.youtube.com/watch?v=zmp0ooSk4K0'>Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist</a><a href='https://www.instagram.com/stylingconsultancy/'>Follow Nicole on Instagram</a><a href='https://ratethispodcast.com/stylist'>Leave a rating and review</a><a href="https://thestylingconsultancy.myflodesk.com/workbook">Don't miss the Profit Power Moves Workbook</a>. Complete each workbook section the week it's matching episode drops here on the podcast Dec 5th-26th, snap a photo, post it to your IG stories tagging me to be entered to win a $100 Nordstrom gift card. Winner announced on 1/3/2025. Get the workbook at <a href="https://thestylingconsultancy.myflodesk.com/workbook">thestylingconsultancy.com/powermoves</a>

<description>&lt;p&gt;Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate?&lt;/p&gt;&lt;p&gt;In the third episode of the Profit Power Moves series on&lt;em&gt; The Six Figure Personal Stylist Podcast&lt;/em&gt;, you&amp;apos;ll learn why your marketing might not be turning your followers and subscribers into paying clients or generating leads for your business. I’ll also offer some actionable steps to help you close the conversion gap and turn your leads into high-paying clients.&lt;/p&gt;&lt;p&gt;3:14 - The distinction between transformational and transactional marketing and why it’s so critical&lt;/p&gt;&lt;p&gt;8:28 - The first step to making sure that your marketing is even speaking to the right people&lt;/p&gt;&lt;p&gt;12:28 - How you can speak to your client’s deeper desires (ones that they don’t even realize they have)&lt;/p&gt;&lt;p&gt;16:28 - What transformational marketing content requires of you to close the gap and really start converting sales&lt;/p&gt;&lt;p&gt;21:11 - Questions that’ll help you speak to potential clients so they can discern if your services are right for them&lt;/p&gt;&lt;p&gt;24:10 - A quick exercise to see if you’re truly aligning with the journey you want to offer clients&lt;/p&gt;&lt;p&gt;26:42 - One really fast way to get your marketing on track&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Mentioned In Fix the Gap Between Your Marketing and High-Paying Stylist Clients&lt;br/&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='https://thestylingconsultancy.myflodesk.com/workbook'&gt;Get the Profit Power Moves Workbook&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/income-accelerator'&gt;Income Accelerator Waitlist&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/12/05/personal-styling-business-model-really-working/'&gt;Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/12/12/pricing-strategy-is-holding-you-back-sustainable-business/'&gt;Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.youtube.com/watch?v=zmp0ooSk4K0'&gt;Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.instagram.com/stylingconsultancy/'&gt;Follow Nicole on Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://ratethispodcast.com/stylist'&gt;Leave a rating and review&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://thestylingconsultancy.myflodesk.com/workbook"&gt;Don't miss the Profit Power Moves Workbook&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Complete each workbook section the week it's matching episode drops here on the podcast Dec 5th-26th, snap a photo, post it to your IG stories tagging me to be entered to win a $100 Nordstrom gift card. &lt;br&gt;&lt;br&gt;Winner announced on 1/3/2025.&lt;br&gt;&lt;br&gt;Get the workbook at &lt;a href="https://thestylingconsultancy.myflodesk.com/workbook"&gt;thestylingconsultancy.com/powermoves&lt;/a&gt;&lt;/p&gt;</description>

Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate?In the third episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you'll learn why your marketing might not be turning your followers and su...

Fix the Gap Between Your Marketing and High-Paying Stylist Clients

Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.2:38 - Why stylists often underprice themselves and the mindset piece they’re missing8:45 - One of the biggest challenges you want to avoid when deciding on your service prices13:47 - What to consider when you calculate pricing for your services19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business23:22 - My recommendation if you’re constantly shifting your prices and services out of fear25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it Why Your Pricing Strategy is Holding You Back from a Sustainable Business <a href='https://thestylingconsultancy.myflodesk.com/workbook'>Get the Profit Power Moves Workbook</a><a href='https://thestylingconsultancy.com/income-accelerator'>Income Accelerator Waitlist</a><a href='https://thestylingconsultancy.com/2024/12/05/personal-styling-business-model-really-working/'>Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?</a><a href='https://www.youtube.com/watch?v=zmp0ooSk4K0'>Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist</a><a href='https://www.instagram.com/stylingconsultancy/'>Follow Nicole on Instagram</a><a href='https://ratethispodcast.com/stylist'>Leave a rating and review</a><a href="https://thestylingconsultancy.myflodesk.com/workbook">Don't miss the Profit Power Moves Workbook</a>. Complete each workbook section the week it's matching episode drops here on the podcast Dec 5th-26th, snap a photo, post it to your IG stories tagging me to be entered to win a $100 Nordstrom gift card. Winner announced on 1/3/2025. Get the workbook at <a href="https://thestylingconsultancy.myflodesk.com/workbook">thestylingconsultancy.com/powermoves</a>

<description>&lt;p&gt;Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).&lt;/p&gt;&lt;p&gt;In part two of this Profit Power Moves series on&lt;em&gt; The Six Figure Personal Stylist Podcast&lt;/em&gt;, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.&lt;/p&gt;&lt;p&gt;2:38 - Why stylists often underprice themselves and the mindset piece they’re missing&lt;/p&gt;&lt;p&gt;8:45 - One of the biggest challenges you want to avoid when deciding on your service prices&lt;/p&gt;&lt;p&gt;13:47 - What to consider when you calculate pricing for your services&lt;/p&gt;&lt;p&gt;19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business&lt;/p&gt;&lt;p&gt;23:22 - My recommendation if you’re constantly shifting your prices and services out of fear&lt;/p&gt;&lt;p&gt;25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Why Your Pricing Strategy is Holding You Back from a Sustainable Business&lt;br/&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='https://thestylingconsultancy.myflodesk.com/workbook'&gt;Get the Profit Power Moves Workbook&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/income-accelerator'&gt;Income Accelerator Waitlist&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/12/05/personal-styling-business-model-really-working/'&gt;Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.youtube.com/watch?v=zmp0ooSk4K0'&gt;Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.instagram.com/stylingconsultancy/'&gt;Follow Nicole on Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://ratethispodcast.com/stylist'&gt;Leave a rating and review&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://thestylingconsultancy.myflodesk.com/workbook"&gt;Don't miss the Profit Power Moves Workbook&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Complete each workbook section the week it's matching episode drops here on the podcast Dec 5th-26th, snap a photo, post it to your IG stories tagging me to be entered to win a $100 Nordstrom gift card. &lt;br&gt;&lt;br&gt;Winner announced on 1/3/2025.&lt;br&gt;&lt;br&gt;Get the workbook at &lt;a href="https://thestylingconsultancy.myflodesk.com/workbook"&gt;thestylingconsultancy.com/powermoves&lt;/a&gt;&lt;/p&gt;</description>

Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly su...

Why Your Pricing Strategy is Holding You Back from a Sustainable Business

Are you working the way you truly want to as a personal stylist? With the new year right around the corner, we’re launching a special series designed to help you assess the health of your personal styling business. Over the next few weeks, we’ll dive into key areas for a business audit, starting with your business model.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to evaluate whether your business model truly supports your lifestyle and business goals while meeting your clients’ needs. I’ll share common pitfalls that often lead stylists to burnout and give you the tools to create a model that truly serves you, so your work aligns with the life you want.2:26 - Why your current business model is so important and why so many stylists end up building one that works against them9:57 - How to see if you’re overworking for too little profit13:32 - How to tell if you’re working with clients who may not fully value premium services16:02 - How understanding the right sales triggers for your market can impact your business model18:21 - Steps to shift toward a business model that supports long-term client growth, allowing you to make more while working less Mentioned In Is Your Personal Styling Business Model Really Working for You?<a href='https://thestylingconsultancy.myflodesk.com/workbook'>Get the Profit Power Moves Workbook</a> <a href='https://thestylingconsultancy.com/income-accelerator'>Income Accelerator Waitlist</a><a href='https://www.youtube.com/watch?v=zmp0ooSk4K0'>Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist</a><a href='https://www.instagram.com/stylingconsultancy/'>Follow Nicole on Instagram</a><a href='https://ratethispodcast.com/stylist'>Leave a rating and review</a><a href="https://thestylingconsultancy.myflodesk.com/workbook">Don't miss the Profit Power Moves Workbook</a>. Complete each workbook section the week it's matching episode drops here on the podcast Dec 5th-26th, snap a photo, post it to your IG stories tagging me to be entered to win a $100 Nordstrom gift card. Winner announced on 1/3/2025. Get the workbook at <a href="https://thestylingconsultancy.myflodesk.com/workbook">thestylingconsultancy.com/powermoves</a>

<description>&lt;p&gt;Are you working the way you truly want to as a personal stylist? With the new year right around the corner, we’re launching a special series designed to help you assess the health of your personal styling business. Over the next few weeks, we’ll dive into key areas for a business audit, starting with your business model.&lt;/p&gt;&lt;p&gt;In this episode of &lt;em&gt;The Six Figure Personal Stylist Podcast,&lt;/em&gt; you’ll learn how to evaluate whether your business model truly supports your lifestyle and business goals while meeting your clients’ needs. I’ll share common pitfalls that often lead stylists to burnout and give you the tools to create a model that truly serves you, so your work aligns with the life you want.&lt;/p&gt;&lt;p&gt;2:26 - Why your current business model is so important and why so many stylists end up building one that works &lt;em&gt;against&lt;/em&gt; them&lt;/p&gt;&lt;p&gt;9:57 - How to see if you’re overworking for too little profit&lt;/p&gt;&lt;p&gt;13:32 - How to tell if you’re working with clients who may not fully value premium services&lt;/p&gt;&lt;p&gt;16:02 - How understanding the right sales triggers for your market can impact your business model&lt;/p&gt;&lt;p&gt;18:21 - Steps to shift toward a business model that supports long-term client growth, allowing you to make more while working less&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Mentioned In Is Your Personal Styling Business Model Really Working for You?&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.myflodesk.com/workbook'&gt;Get the Profit Power Moves Workbook&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;a href='https://thestylingconsultancy.com/income-accelerator'&gt;Income Accelerator Waitlist&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.youtube.com/watch?v=zmp0ooSk4K0'&gt;Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.instagram.com/stylingconsultancy/'&gt;Follow Nicole on Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://ratethispodcast.com/stylist'&gt;Leave a rating and review&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://thestylingconsultancy.myflodesk.com/workbook"&gt;Don't miss the Profit Power Moves Workbook&lt;/a&gt;. &lt;br&gt;&lt;br&gt;Complete each workbook section the week it's matching episode drops here on the podcast Dec 5th-26th, snap a photo, post it to your IG stories tagging me to be entered to win a $100 Nordstrom gift card. &lt;br&gt;&lt;br&gt;Winner announced on 1/3/2025.&lt;br&gt;&lt;br&gt;Get the workbook at &lt;a href="https://thestylingconsultancy.myflodesk.com/workbook"&gt;thestylingconsultancy.com/powermoves&lt;/a&gt;&lt;/p&gt;</description>

Are you working the way you truly want to as a personal stylist? With the new year right around the corner, we’re launching a special series designed to help you assess the health of your personal styling business. Over the next few weeks, we’ll dive into key areas for a business audit, starting with your business model.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to evaluate whether your business model truly supports your lifestyle and business goals while mee...

Is Your Personal Styling Business Model Really Working for You?

You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all.So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing approach might need to evolve to get the results you want.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why your marketing may no longer be effective for your business. I’ll also teach you what to do when your marketing stops working so that you can get back on track and start attracting ideal clients.1:45 - How your marketing not working could actually be a sign of your growth7:05 - The first thing to decide when you start noticing that your marketing isn’t working anymore11:22 - One common marketing mistake that leads to a lack of response to your messaging14:43 - The need to reinvigorate your marketing message with your purpose and how to re-anchor and remind yourself of it20:28 - How to make sure your content or desire matches up with the kind of clients you want to attract25:06 - The importance of honoring your preferences as a personal stylist and using that as your advantage28:15 - An obvious thing you might not be doing that accounts for your lack of clients Mentioned In Attracting New Clients as a Personal Stylist When Marketing Gets Stale <a href='https://thestylingconsultancy.com/2024/09/05/marketing-might-not-be-the-problem/'>Why Your Marketing Might Not Be the Problem in Your Personal Styling Business</a> <a href='https://thestylingconsultancy.com/2024/09/26/successful-personal-stylists-do-differently/'>What Personal Stylists Who Are Killing It Right Now Do Differently</a> <a href='https://thestylingconsultancy.com/2024/08/29/evolving-your-personal-styling-business-strategy/'>Evolving Your Personal Styling Business and What’s Working Now</a> <a href='https://thestylingconsultancy.com/2024/08/22/mastering-accountability-unlocks-business-success/'>Mastering Accountability as Your Superpower Unlocks Business Success</a> <a href='https://thestylingconsultancy.com/2024/05/02/how-to-be-a-successful-transactional-personal-stylist/'>Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist</a> <a href='https://thestylingconsultancy.com/2024/05/09/transformational-personal-stylist/'>Transformational Styling Defined: How to Be a Successful Transformational Personal Stylists</a> <a href='https://www.instagram.com/stylingconsultancy/'>Follow Nicole on Instagram</a><a href='https://ratethispodcast.com/stylist'>Leave a rating and review</a>

<description>&lt;p&gt;You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all.&lt;/p&gt;&lt;p&gt;So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing &lt;em&gt;approach&lt;/em&gt; might need to evolve to get the results you want.&lt;/p&gt;&lt;p&gt;In this episode of&lt;em&gt; The Six Figure Personal Stylist Podcast&lt;/em&gt;, you’ll learn why your marketing may no longer be effective for your business. I’ll also teach you what to do when your marketing stops working so that you can get back on track and start attracting ideal clients.&lt;/p&gt;&lt;p&gt;1:45 - How your marketing not working could actually be a sign of your growth&lt;/p&gt;&lt;p&gt;7:05 - The first thing to decide when you start noticing that your marketing isn’t working anymore&lt;/p&gt;&lt;p&gt;11:22 - One common marketing mistake that leads to a lack of response to your messaging&lt;/p&gt;&lt;p&gt;14:43 - The need to reinvigorate your marketing message with your purpose and how to re-anchor and remind yourself of it&lt;/p&gt;&lt;p&gt;20:28 - How to make sure your content or desire matches up with the kind of clients you want to attract&lt;/p&gt;&lt;p&gt;25:06 - The importance of honoring your preferences as a personal stylist and using that as your advantage&lt;/p&gt;&lt;p&gt;28:15 - An obvious thing you might not be doing that accounts for your lack of clients&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Mentioned In Attracting New Clients as a Personal Stylist When Marketing Gets Stale&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/09/05/marketing-might-not-be-the-problem/'&gt;Why Your Marketing Might Not Be the Problem in Your Personal Styling Business&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/09/26/successful-personal-stylists-do-differently/'&gt;What Personal Stylists Who Are Killing It Right Now Do Differently&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/08/29/evolving-your-personal-styling-business-strategy/'&gt;Evolving Your Personal Styling Business and What’s Working Now&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/08/22/mastering-accountability-unlocks-business-success/'&gt;Mastering Accountability as Your Superpower Unlocks Business Success&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/05/02/how-to-be-a-successful-transactional-personal-stylist/'&gt;Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href='https://thestylingconsultancy.com/2024/05/09/transformational-personal-stylist/'&gt;Transformational Styling Defined: How to Be a Successful Transformational Personal Stylists&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;a href='https://www.instagram.com/stylingconsultancy/'&gt;Follow Nicole on Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://ratethispodcast.com/stylist'&gt;Leave a rating and review&lt;/a&gt;&lt;/p&gt;</description>

You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all.So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing approach might need to evolve to get the results you want.In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why your marketing may no lon...

Attracting New Clients as a Personal Stylist When Marketing Gets Stale

Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn&apos;t believe how simple it was all along!Brianna has taken a unique path to becoming a talented personal stylist. She went to art school and underwent various creative pursuits before officially entering the world of styling. Her passion for art and beauty has now evolved into a full-time personal styling business.In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brianna’s unique valuable insights into finding your voice as a personal stylist, connecting with ideal clients, and navigating business-building challenges. She’ll discuss how she discovered her niche, her successful use of YouTube as a marketing tool, and how she’s learning to overcome perfectionism and embrace authenticity in her business.2:06 - How Brianna’s love for art and beauty led her to the personal styling industry6:18 - How Brianna discovered that the people she really wanted to work with represented an aspect of herself10:59 - What led Brianna to use YouTube as a marketing platform (and why she thinks more stylists can break into it now)15:56 - Brianna’s biggest a-ha moments since introducing changes to her business and realizations about opening and closing the container for clients21:43 - The importance of self-acceptance as an entrepreneur and letting go of the responsibility of holding responsibility for your clients28:10 - What Brianna is most excited about in her business as she continues to refine it Mentioned In Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business<a href='https://briannalamberson.com/'>Brianna Lamberson</a> | <a href='https://www.youtube.com/channel/UCwQ9iUA3CycnlaaqfIrRCYQ'>YouTube</a> | <a href='https://www.instagram.com/brilamberson/'>Instagram</a><a href='https://www.saic.edu/'>School of the Art Institute of Chicago</a><a href='https://vidiq.com/'>vidIQ</a><a href='https://www.instagram.com/stylingconsultancy/'>Follow Nicole on Instagram</a><a href='https://ratethispodcast.com/stylist'>Leave a rating and review</a>

<description>&lt;p&gt;Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn&amp;apos;t believe how simple it was all along!&lt;/p&gt;&lt;p&gt;Brianna has taken a unique path to becoming a talented personal stylist. She went to art school and underwent various creative pursuits before officially entering the world of styling. Her passion for art and beauty has now evolved into a full-time personal styling business.&lt;/p&gt;&lt;p&gt;In this episode of&lt;em&gt; The Six Figure Personal Stylist Podcast&lt;/em&gt;, you’ll hear Brianna’s unique valuable insights into finding your voice as a personal stylist, connecting with ideal clients, and navigating business-building challenges. She’ll discuss how she discovered her niche, her successful use of YouTube as a marketing tool, and how she’s learning to overcome perfectionism and embrace authenticity in her business.&lt;/p&gt;&lt;p&gt;2:06 - How Brianna’s love for art and beauty led her to the personal styling industry&lt;/p&gt;&lt;p&gt;6:18 - How Brianna discovered that the people she really wanted to work with represented an aspect of herself&lt;/p&gt;&lt;p&gt;10:59 - What led Brianna to use YouTube as a marketing platform (and why she thinks more stylists can break into it now)&lt;/p&gt;&lt;p&gt;15:56 - Brianna’s biggest a-ha moments since introducing changes to her business and realizations about opening and closing the container for clients&lt;/p&gt;&lt;p&gt;21:43 - The importance of self-acceptance as an entrepreneur and letting go of the responsibility of holding responsibility for your clients&lt;/p&gt;&lt;p&gt;28:10 - What Brianna is most excited about in her business as she continues to refine it&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Mentioned In Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://briannalamberson.com/'&gt;Brianna Lamberson&lt;/a&gt; | &lt;a href='https://www.youtube.com/channel/UCwQ9iUA3CycnlaaqfIrRCYQ'&gt;YouTube&lt;/a&gt; | &lt;a href='https://www.instagram.com/brilamberson/'&gt;Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.saic.edu/'&gt;School of the Art Institute of Chicago&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://vidiq.com/'&gt;vidIQ&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.instagram.com/stylingconsultancy/'&gt;Follow Nicole on Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://ratethispodcast.com/stylist'&gt;Leave a rating and review&lt;/a&gt;&lt;/p&gt;</description>

Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn't believe how simple it was all along!Brianna has taken a unique path to becoming a talented personal stylist. She went to art school and underwent various creative pursuits before officially entering the world of stylin...

Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business

The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you.&nbsp; Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.

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