Erin shares her journey of starting and expanding her business. She emphasizes the importance of finding the right team members who share your vision and values. Erin also discusses the challenges of competition from low-priced providers and the issue of negative Google reviews. She highlights the need to focus on customer-centricity, quality, and long-term results to differentiate from the competition. Erin also mentions the industry trend towards natural results and the increasing use of lasers in aesthetic treatments.