Why Brands Work

In this episode we're breaking down the beauty brand ‪@elfcosmetics‬. Follow along as we dive deep into the brand, their team, stats, emails, funnels, and other details that make this brand successful.

To kick off season two of "Why Brands Work," we're breaking down the sports and outdoor brand Yeti. Follow along as we dive deep into the brand, their team, stats, emails, funnels, and other details that make this brand successful.

Celsius, the "good for you" energy drink, has been around for over two decades and has seen it all in that time. From IPO, to being delisted, to getting back on the stock exchange, Celsius has figured out what it means to position yourself to success. Join Brian and Will as they decode the success behind Celsius and why this brand works.

Athletic Brewing has redefined the entire Non-Alcoholic beer industry. From the founders journey leaving a high-octane job at a hedge fund, and how that spurred on one of the most innovative beer developments in the last century, Brian and Will decode the success behind Athletic Brewing and why this brand works.

AG1 is the worlds most popular "greens drink" and is raking in ten figures a year selling their health powder. Years of effort and pioneering techniques in the influencer marketing space have made them a global powerhouse. Join Brian and Will as they decode the success behind AG1 and why this brand works.