Nikonomics - The Economics of Small Business
Nikonomics - The Economics of Small Business

Nikonomics - The Economics of Small Business

Nikolas Hulewsky

Overview
Episodes

Details

Welcome to Nikonomics—the show for entrepreneurs and Wantrapreneurs, looking to make their first million. I bring firsthand experience, having bought and sold over a dozen businesses, achieved multiple 7-figure exits, and generated over $100 million in revenue. Each week, I blend humor with real insights from successful entrepreneurs, sharing growth strategies, deal insights, and unique business ideas you won’t find elsewhere. Ready to turn your entrepreneurial dreams into reality? Hit play and let’s get to work. Follow me on Twitter @CoFoundersNik or YouTube @NikonomicsPodcast.

Recent Episodes

302 - Best of 2025! Roll-Ups vs. Holdcos: Understanding the Key Differences and Benefits with Dzmitry Miranovich
MAY 7, 2026
302 - Best of 2025! Roll-Ups vs. Holdcos: Understanding the Key Differences and Benefits with Dzmitry Miranovich
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Dzmitry Miranovich (https://x.com/dzmitry9). Dzmitry is building a massive roll-up in the veterinary clinic space, currently with over 20 locations! Many people have ideas about what a roll-up or holdco actually is, but Dzmitry breaks down the real differences and reveals why he chose the roll-up route. We dive deep into what makes a good industry for a roll-up, from market fragmentation and tailwinds to operational value creation and how to actually quantify your runway for consolidation.We also discuss the nuances of the JV model and why your first acquisition is crucial for long-term success. It's an insightful look into the art of consolidation and what it truly takes to build a successful roll-up.Questions This Episode Answers:What's the difference between a roll-up and a holdco?What key characteristics make an industry ideal for a roll-up?How do you calculate an industry's runway for consolidation?How does a roll-up's operational value creation drive success?Why is your first acquisition crucial when building a roll-up?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Understanding Holdcos vs. Roll-Ups04:50 The Roll-Up Strategy: Why Choose This Path?09:57 Key Characteristics of a Successful Roll-Up14:47 Measuring Market Fragmentation and Consolidation20:05 The Importance of Size in Acquisitions23:26 The Importance of First Acquisitions25:24 Navigating Challenges in Early Partnerships28:19 Understanding the Veterinary Clinic Market31:10 Differentiating the JV Model from Traditional Roll-Ups36:25 Operational Value Creation in Roll-Ups41:07 Identifying Market Tailwinds and Risks44:03 Analyzing the Dental Roll-Up Market
play-circle icon
46 MIN
301 - Best of 2025! From W2 Employee to a $18M Business Owner – Why I Left Corporate Finance to Start a Pool Business with Malcolm Marshall
MAY 5, 2026
301 - Best of 2025! From W2 Employee to a $18M Business Owner – Why I Left Corporate Finance to Start a Pool Business with Malcolm Marshall
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Malcolm Marshall (https://x.com/malcolmpools). Malcolm shares his incredible W2 to entrepreneur journey from a VP of Finance role at C4 Energy during its hyper-growth phase (from $8 million to $300 million!) to successfully scaling his business, Poolology, an $18 million pool construction and home services business in Central Texas. We dive into the surprising challenges of scaling businesses, the reality of bootstrapping, and how he navigated the shift from a W-2 to full-time entrepreneurship. You'll hear about the "aha!" moments, the hard-earned lessons, and what he would focus on if starting a new business today, especially in the promising field of AI infrastructure.Questions This Episode Answers:• How did Malcolm Marshall go from W2 to entrepreneur and scale his business, Poolology, from a small pool route to $18 million in revenue?• What were the biggest financial stressors and operational challenges during C4 Energy's hyper-growth?• Why did Malcolm leave a high-paying W-2 job with equity to start a small business?• How do pool construction and maintenance businesses acquire customers and what are their typical EBITDA margins?• If starting over, what industry would Malcolm focus on, and what’s the most crucial lesson he learned about team building?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 From Corporate to Entrepreneurship: The Journey Begins02:40 Building Poolology: The Early Days and Growth Strategies05:53 Navigating Rapid Growth: Challenges and Lessons Learned08:47 The Transition to Construction: Expanding Services11:38 Marketing and Customer Acquisition: Strategies for Success15:01 Future Aspirations: Scaling and New Opportunities17:52 Reflections on the Journey: What Would You Change?
play-circle icon
42 MIN
300 - Best of 2025! Teaching Kids Capitalism: How the Tuttle Twins is Changing Hearts, Minds, and Laws with Connor Boyack
APR 30, 2026
300 - Best of 2025! Teaching Kids Capitalism: How the Tuttle Twins is Changing Hearts, Minds, and Laws with Connor Boyack
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Connor Boyack (https://x.com/cboyack). In this episode, we dive into the wildly unconventional business model behind the Tuttle Twins, a massive publishing empire that teaches kids the fundamentals of capitalism, economics, and entrepreneurship. Connor breaks down the paradox of operating a highly profitable media arm entirely within a non-profit organization, the Libertas Institute (now the Libertas Network). We explore how a philanthropic kickstart model uses initial donations to ignite a self-sustaining marketing engine, and how treating a non-profit like an aggressive for-profit startup creates the ultimate market feedback loop. If you want to know how to aggressively scale a mission-driven brand without sacrificing your margin, you need to hear this!Questions This Episode Answers:How can you legally and effectively run a highly profitable business unit inside a non-profit organization?What is the "philanthropic kickstart model" and how does it create a self-funding marketing strategy?How can an unexpected demand surge impact your supply chain, and how do you pivot?Why do most non-profits struggle with inefficiency, and how does applying an entrepreneurial mindset fix them?How can a founder build personal wealth and earn royalties while leading a non-profit?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Highlights_The Rise of Tuttle Twins03:02 Navigating Nonprofit and For-Profit Dynamics05:54 The Mission-Driven Approach08:46 The Impact of COVID-19 on Sales12:09 Realizing the Power of Media15:00 Overcoming Supply Chain Challenges17:48 Entrepreneurial Journey and Lessons Learned24:20 The Struggles of Early Entrepreneurship25:49 Transitioning to Nonprofit Work28:11 Financial Growth and Challenges30:04 Revenue Streams and Business Models32:56 The Nonprofit vs. For-Profit Mindset35:51 Creating Wealth in Nonprofits39:41 The Future of Libertas Network
play-circle icon
47 MIN
299 - Best of 2025! Surviving $250,000 in Employee Theft to Build an $8.5M HVAC Empire with Austin Linney
APR 28, 2026
299 - Best of 2025! Surviving $250,000 in Employee Theft to Build an $8.5M HVAC Empire with Austin Linney
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Austin Linney (https://x.com/AustinLinney). In this episode, we dive deep into the gritty, unglamorous reality of buying and operating home service businesses. Austin shares how he transitioned from the real estate industry to acquiring an HVAC, plumbing, and electric company, scaling its revenue from $3.2 million to nearly $9 million in just 17 months.We break down the dangerous myth of passive ownership and discuss why simply handing the reins to a CEO without understanding the day-to-day operations can be a fatal mistake. Austin also opens up about the hard lessons learned after uncovering massive employee theft and explains why bulletproof accounting and clean bookkeeping are the true lifeblood of any acquisition. If you want to know what it truly takes to succeed in the trenches of entrepreneurship and leadership, you need to hear this.Questions This Episode Answers:Why is the idea of passive ownership a dangerous myth when acquiring a new business?What is the single most important metric for tracking the daily health of a home services business?How can understanding different generational perspectives radically improve your leadership?Why must you prioritize bookkeeping and clean financials from day one of an acquisition?How do you successfully scale a company from $3.2 million to $9 million in just 17 months?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Highlights00:39 Introducing Austin Linney and His HVAC Journey01:17 The Anti-Private Equity Group01:49 The HVAC Business Acquisition03:30 The Importance of Direct Involvement04:27 The Role of Data in Business04:55 The Unexpected Acquisition07:16 The CEO Decision08:16 The Reality of Business Operations11:22 The Challenges of Scaling Up12:34 The Importance of Understanding the Business13:42 The Role of Leadership22:30 Understanding Different Age Groups in the Workplace23:00 The Importance of Perspective in Company Roles24:00 Diverse Roles and Their Unique Challenges26:07 Lessons from Business Struggles and Successes36:48 The Value of Action Over Procrastination38:12 Personal Reflections and Motivations42:29 The Power of Positivity and Authenticity
play-circle icon
44 MIN
298 - Best of 2025! The 3-Step Framework Consultants Use to Fix Million-Dollar Problems with Maurizio Cuna
APR 23, 2026
298 - Best of 2025! The 3-Step Framework Consultants Use to Fix Million-Dollar Problems with Maurizio Cuna
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Maurizio Cuna (https://x.com/themgmtconsult). Maurizio brings 20+ years of consulting expertise, having worked with some of the largest companies globally, and his job is literally business problem solving.I was stoked to learn his approach and better understand how to solve business problems. We entrepreneurs can apply those skills to our businesses. We dive into how consultants go beyond mere symptoms to identify the actual problem, using powerful tools like the Problem Tree and the five whys technique to help entrepreneurs problem solvePlus, Maurizio shares his consulting frameworks for prioritizing problems based on Frequency, Severity, and Willingness to Pay. Questions This Episode Answers:• How do consultants work?• How do they pinpoint the real problem, not just a symptom?• What mental models do experts use to break down complex business issues?• When facing multiple problems, how do you decide which to tackle first?• How can entrepreneurs balance quick action with careful analysis?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Consulting Philosophy: Moving Beyond Quick Fixes03:01 Understanding the Consultant's Approach to Problem Solving05:59 Identifying the Right Problems: The Importance of Root Cause Analysis08:53 Prioritizing Problems: Frameworks for Effective Solutions12:07 Balancing Speed and Thoroughness in Problem Solving15:03 The Role of Feedback Loops in Consulting17:50 Consulting Dynamics: The Client-Consultant Relationship21:03 The Future of Consulting: Emphasizing Soft Skills23:53 Navigating Data Collection and Analysis in Consulting26:45 The Shift Towards Soft Skills in a Tech-Driven World
play-circle icon
35 MIN