Mama, What’s Next? Career Reinvention & Visibility for Female Founders over 40 Building Service Businesses & Portfolio Care
Mama, What’s Next? Career Reinvention & Visibility for Female Founders over 40 Building Service Businesses & Portfolio Care

Mama, What’s Next? Career Reinvention & Visibility for Female Founders over 40 Building Service Businesses & Portfolio Care

Melanie Elsbeth │ Brand & Career Visibility Strategist

Overview
Episodes

Details

This career reinvention podcast is for the woman over 40 pivoting to entrepreneurial and founder roles - rebuilding and reinventing, often after a major life transition, through business or portfolio careers - and she needs to become visible to do it. So.. you've decided to take the leap, you're building, creating and ready for take-off but no idea how to start telling your story? How to communicate it clearly. I can help. Let's turn Your Next Chapter into visible, meaningful work. Each week I sit down with women who turned their next chapter into visible, meaningful work - and found a way to be seen without losing themselves in the process. Welcome to Mama, What's Next - where your next chapter is meaningful, free and finally yours. I’m Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter - in a way that makes the right people say yes. After successfully building a 20+ year career in the luxury & consumer goods industry alongside brands like Breitling, Davidoff and Baileys.. I transitioned to CSR and then executive recruiting. I'm also a solo parent who's built a portfolio career across multiple companies and contract roles because that feels like the safest, freest, happiest option for me. And I'm an introvert who had to teach myself video because hiding in the background isn't an option anymore. Join us as we talk to female founders going from employee to founder, talking about what it actually takes to transition from 9 to 5 or corporate, position yourself, market yourself and build visibility and a business that respects your capacity as a mother. PS. Stop asking for permission, write your own playbook. Your Way Works (Even if it doesn’t look like everyone else’s). Bilingual podcast: Ein Teil der Episoden ist in Deutsch und auch hier spreche ich mit Frauen zu diesen Themen: Business und Personal Branding über 40, Sichtbarkeit und Selbstmarketing. What's Next: Subscribe and follow the podcast! Done being the world's best kept secret? Join me for a 1:1 Sunny Chapter Visibility Session https://mamawhatsnext.com/edit Contact Us: [email protected]

Recent Episodes

My Inner critic almost ruined everything. Steven Pressfield's War of Art saved it. Why female entrepreneurs struggle with visibility & self-marketing
APR 29, 2026
My Inner critic almost ruined everything. Steven Pressfield's War of Art saved it. Why female entrepreneurs struggle with visibility & self-marketing
If you got value from this episode - share it with a friend who needs to hear it! Sign up for the newsletter "Your Next Chapter. Meaningful. Free. Finally Yours."Turn Your Next Chapter Into Visible, Meaningful Work: work with me and start your Sunny Chapter EditIn this solo episode: In this episode of Mama Whats Next, I dive into building visibility for women founders and how to become visible as a woman over 40 reinventing her career. Discover why inner resistance - that sneaky psychological barrier, yes, stops even an experienced consultant and entrepreneur or new female founder from promoting their creative or service-based businesses, and how Steven Pressfield's The War of Art changes everything.Key Takeaways for Women over 40How to become visible? Stop identifying as the product and serve your people instead.Overcome visibility blocks by asking: "What do my people need to hear today?" not "Am I perfect?"Resistance signals growth (this is where our creator wants us to be): So lean in when building for your career reinvention and portfolio careerBuild personal branding through authentic storytelling that creates resonance and trustPerfect ForFemale founders, mom founders, coaches, therapists in career reinvention - and anyone building meaningful, service-based work but stuck on self-promotion and business visibility. If you're a woman over 40 ready to dismantle inner blocks and reach the right audience, this is your episode.ResourcesRead The War of Art by Steven Pressfield (Amazon Link)Work with me: Brand & Visibility Strategist helping women over 40 tell their next chapter story so the right people say yes. If you're ready for more, I'm here.. [email protected] - just reach out.If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.Mentioned in this episode:Newsletter Link
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19 MIN
Female Founders over 40 are the new entrepreneurial superpower & with 9-Figure Tech Company + 6 Kids Aimee Rickabus Explains Why Women Over 40 Are the Ultimate CEOs
APR 24, 2026
Female Founders over 40 are the new entrepreneurial superpower & with 9-Figure Tech Company + 6 Kids Aimee Rickabus Explains Why Women Over 40 Are the Ultimate CEOs
If you got value from this episode - please send it to a friend! Sign up for the newsletter "Your Next Chapter. Meaningful. Free. Finally Yours."Turn Your Next Chapter Into Visible, Meaningful Work: work with me and start your Sunny Chapter EditIn today's episode: When a high school counsellor laughed at her ambitions, she didn't shrink. She decided to prove him wrong. And she's been doing exactly that ever since.This week I'm sitting down with Aimee Rickabus, CEO of a nine-figure tech company, mum of six, author and host of The Manage Her podcast. And what I love most about this conversation is not what she's built, though that is genuinely impressive. It's how she thinks about what we do as women, as mothers, as builders of businesses and families and lives.Because Aimee makes something really clear that I think a lot of us need to hear right now. Everything you are already doing, managing the calendars, the chaos, the people, the systems, the invisible labor that holds everything together, that is leadership. That is high level skilled work. And we have been doing it our whole lives without ever giving ourselves credit for it.We talk about what it really takes to build a business as a mom entrepreneur in your next chapter without burning yourself out. We talk about presence, technology boundaries, breaking the patterns we picked up from our mothers that no longer serve us. We talk about why working for yourself as a woman over 40 might actually be the move that finally gives you the balance you've been chasing. And we talk about the invisible pressure women carry and how to start putting it down.This one is for you if you are in your 40s or beyond and you are rebuilding, reinventing or figuring out what your next chapter even looks like. If you are tired of hiding the real parts of your life and you are ready to build something visible, something meaningful, something that actually works for your real life as a woman and a mother.What you'll take away:Motherhood is leadership and it's time we owned it with the language to matchPresence over hustle, one focused hour beats trying to do everything at once every single timeSelf management comes before everything else, you cannot lead a business or a family running on emptyTech boundaries are not optional, they are how you protect your attention, your relationships and your sanityYour next chapter business works best when it fits your real life season not someone else's version of successThe invisible work you have been doing your whole life is exactly the skill set that makes you a powerful entrepreneurwomen over 40 CEOs/mom boundaries tech/women ceo stories/business strategies for women/women entrepreneurship stories/women entrepreneurs interviewOur Guest:Aimee Rickabus is an entrepreneur, author, and podcast host dedicated to redefining women’s leadership. As the author of The Manage Her and host of the podcast by the same name, she highlights how the invisible labor women perform every day translates into systems thinking, problem solving, and leadership skills that transform business and community. Aimee is also CEO of Tomahawk Information Solutions, a woman- and minority-owned technology company. A mother of six and lifelong advocate for women, she inspires audiences to see their potential not just as professionals, but as whole, powerful individuals.Aimee Rickabus - Instagram The Manage Her Book on Amazon Website || Book || Instagram || PodcastABOUT MEL:I'm Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter in a way that makes the right people say yes.At SunnyChapter.com I work with women who are rebuilding, reinventing, or expanding through freelance, business, or portfolio careers and who need to become visible to make it happen.I'm also solo parent who's built a portfolio career across multiple companies and contract roles because that feels like the safest, freest and happiest option for me. And I'm an introvert who had to teach myself video because hiding in the background isn't an option anymore.If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.Mentioned in this episode:Newsletter Link
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76 MIN
Why Marketing Feels Fake for So Many Women Over 40 │ Business Visibility Strategy for Female Founders
APR 16, 2026
Why Marketing Feels Fake for So Many Women Over 40 │ Business Visibility Strategy for Female Founders
If you got value from this episode - please send it to a friend! Sign up for the newsletter "Your Next Chapter. Meaningful. Free. Finally Yours."Turn Your Next Chapter Into Visible, Meaningful Work: work with me and start your Sunny Chapter EditIn this solo episode: Why Marketing Feels Fake for So Many Women Over 40hint: it’s because you've ditched the 'Good Girl'In this episode, we explore why marketing feels fake for so many women over 40 and why so much visibility advice can feel disconnected from the kind of work you actually do.If you’re building meaningful work or a business after burnout, reinvention, or a major life shift, you need less performative marketing and a clearer way to communicate your message.We talk about how to stop performing, choose the right visibility lane - one that works for your target market AND one that you love - and market your business and build business visibility in a way that feels more natural, aligned, and effective.If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.Mentioned in this episode:Newsletter Link
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18 MIN
The Online Game Has Changed - Why Your Expertise Isn't Enough Anymore (and the visibility tool to fix that)
APR 13, 2026
The Online Game Has Changed - Why Your Expertise Isn't Enough Anymore (and the visibility tool to fix that)
If you got value from this episode - please send it to a friend! Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneursYou're leaving 9 to 5 to do work that's meaningful and need to become visible to do it? work with me and start your Sunny Chapter EditIn this solo episode, I chat about:In 2026, expertise alone doesn't get you chosen anymore. The right people need to feel who you are, see your energy, and understand why you do this work before they ever meet you.And there's one tool that does this better than anything else: video.In this solo episode, I'm breaking down why video works for mission-driven women building portfolio careers and multiple income streams, even if you hate being on camera. I'm sharing a real example of how one woman landed a teaching role because a school found her podcast interview online.This isn't about becoming a content creator. It's about being findable when the right opportunity comes looking. It's about creating a strategic, short pitch that shows who you are, why you're excited about the role, and why your skills matter for this specific company.Especially with AI flooding hiring managers' inboxes with 250+ applications per role, video as the one tool cuts through the noise and gets you to the shortlist faster than anything else.Check out this episode if:- You're applying for contract jobs or pitching for freelance work and getting ghosted- You're over 40, rebuilding your career or service-based business and struggling to stand out- You hate the idea of being on camera but know you need to do it- You have valuable experience but your CV or online world isn't communicating it effectively- You're building a portfolio career or service-based business , need a visibility strategy and need clients to choose youIf you're pitching for freelance work, applying for contract jobs, or building a portfolio career, this episode will explain how to stand out as a human in an AI-saturated job market and women over 40 careers.ABOUT MEL:I'm Mel, a visibility and brand strategist helping women over 40 tell the story of their next chapter in a way that makes the right people say yes.At SunnyChapter.com I work with women who are rebuilding, reinventing, or expanding through freelance, business, or portfolio careers and who need to become visible to make it happen.I'm also solo parent who's built a portfolio career across multiple companies and contract roles because that feels like the safest, freest option for me. And I'm an introvert who had to teach myself video because hiding in the background isn't an option anymore.If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.Mentioned in this episode:Newsletter Link
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13 MIN
The Role of Visibility in Career Reinvention and Why Self-Promotion Feels Hard (and an easier way)
APR 6, 2026
The Role of Visibility in Career Reinvention and Why Self-Promotion Feels Hard (and an easier way)
If you got value from this episode - please send it to a friend! Get this and other weekly strategies & playbooks: Join 3,000+ mom entrepreneursYou're leaving corporate to do work that matters? Here is a gentler way to turn your story into visibility: work with me and start your Sunny Chapter EditIn this solo episode, I chat about:How being seen, in a way that feels true to you, can support reinvention in your career or your business.I talk about Visibility as a form of self-leadership, trust, and creating real connection so that you can attract the right opportunities in your work and career.I also share a simple way to clarify your message and be seen naturally.Highlights:[0:40–1:35] Research on vulnerability, shyness, and trust in being seen.[1:35–2:30] The power of your natural communication style as a visibility strength.[2:30–3:30] Turning one honest conversation into visibility that lasts.[4:15–5:00] How psychological safety creates authentic presenceIf you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter.This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.Mentioned in this episode:Newsletter Link
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19 MIN