Workfluencer

Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function. In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth. From Google and Microsoft to Notion restructuring entire teams around narrative, this episode explains what’s actually driving the demand and why AI has accelerated it, not replaced it. If you work in employer branding, HR, internal comms, content, or you’ve been building an audience quietly on the side, this trend matters more than you think. What You’ll Learn Why “storyteller” job titles are exploding across tech and HR How shrinking media and AI content overload changed the rules What Notion’s storytelling team signals about the future of brand orgs Why trust is now the most valuable brand asset How employee-generated content connects employer and consumer branding Why storytelling roles aren’t limited to journalists How creators and HR professionals already have these skills What separates signal from noise in a content-saturated world Mentioned In This Episode Wall Street Journal article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e Want to turn your team into storytellers? Visit workfluencermedia.com to learn how we help companies build video-first content systems that build trust with clients and candidates. storytelling jobs, corporate storytelling, employer branding, HR content, employee generated content, creator economy at work, brand trust, AI content, internal communications, Workfluencer podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing a book isn’t just a creative goal. It’s a credibility move. In this episode of Workfluencer, bestselling author and leadership coach Hady Méndez breaks down the real process of turning lived experience into a book that builds professional authority. We go behind the scenes of writing Calladita No More. What stories made it in. What she intentionally left out. And how the act of writing forced clarity around voice, boundaries, and visibility at work. This conversation is for professionals who want to write a book without turning it into a personal overshare. And who want their ideas to translate into influence, not just attention. If you’re thinking about writing a book, this episode is for you. What You’ll Learn in This Episode How Hady turned lived experience into a bestselling book The behind-the-scenes process of shaping raw stories into a clear message What she chose to leave out — and why restraint matters in personal storytelling How writing the book forced her to confront her own visibility gaps The role confidence and boundaries played during the writing process How content, authorship, and voice reinforce professional authority Why not every story belongs online, even when it’s true How creators can use long-form work to build credibility without oversharing RESOURCES MENTIONED: Buy Calladita No More: https://www.calladitanomore.com Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Hady: https://www.linkedin.com/in/hadymendez/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. how to write a book, writing a book, book writing process, becoming an author, professional authority, thought leadership, personal branding, content creation, career growth, speaking up at work, leadership development, women in leadership, creators at work, building credibility, writing nonfiction, storytelling for professionals, content strategy, career visibility, author journey, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals. In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back. We also get into the personal side — including how he navigated cancer while running a dual-revenue business and why controlling your narrative matters more than ever. What You’ll Learn How a podcast can quietly drive 60–70% of your business The difference between “content for fun” and a content business Why early barters beat chasing big sponsorships too early How to pitch brands without selling out your integrity The production systems that keep Adam 7–10 weeks ahead What sponsors actually want from creators How he kept his business growing during cancer treatment Listen If You’re Curious About Monetizing a podcast Landing brand deals Building authority through content Content systems + production workflows Balancing real life with a content-driven business RESOURCES MENTIONED Listen to the POZcast: https://www.thepozcast.com/ CONNECT WITH US Connect with Adam: https://www.linkedin.com/in/adamjposner/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Adam Posner, podcast monetization, podcast growth, brand partnerships, creator business, content strategy, recruiting industry, business development, content systems, podcast sponsorships, creator economy, Workfluencer Podcast, revenue-driving podcast, personal brand growth, content workflows, event content, talent acquisition, HR tech creators Learn more about your ad choices. Visit megaphone.fm/adchoices

Bestselling author and workplace revolutionary Minda Harts joins Rhona Pierce to break down the ideas behind her new book, Talk to Me Nice. She explains why trust keeps collapsing inside modern workplaces, how her Seven Trust Languages help rebuild it, and what she learned while growing from bestselling author to emerging filmmaker. This conversation goes deep into trust, culture, storytelling, and what it really takes to challenge norms without burning bridges. If you’re a creator, a leader, or someone trying to rebuild trust at work, this conversation will hit. RESOURCES MENTIONED: Buy Talk To Me Nice: https://www.mindaharts.com/talktomenice Book Minda to Speak: https://www.mindaharts.com/speaking Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Minda: https://www.linkedin.com/in/mindaharts/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Minda Harts, workplace trust, Talk to Me Nice, trust languages, workfluencer, Workfluencer podcast, workplace culture, creator storytelling, writing books, creative process, burnout prevention, workplace equity, corporate trust, content creator journey, filmmaking, workplace communication, leadership trust Learn more about your ad choices. Visit megaphone.fm/adchoices

Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale. In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a brand, and how she measures success in a role that’s still new for most companies. We dig into: How she transitioned into a company-backed creator role What she thinks actually matters in podcast metrics How to stay authentic when your content reflects your employer Why companies are hiring creators internally What alignment between creator + company really takes RESOURCES MENTIONED Check out Shannon's Podcast: http://ashbyhq.com/podcast Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Shannon: https://www.linkedin.com/in/shannonogborn/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, content creator, employee content, creator at work, corporate creator, internal creator, content at your company, content strategy, personal brand, employer brand, recruiting content, HR content, B2B content, authenticity at work, workplace content, company storytelling, podcast hosting, creator career paths, content inside companies, employee advocacy, talent acquisition content, LinkedIn creators, brand building, workplace storytelling, content psychology, creator roles Learn more about your ad choices. Visit megaphone.fm/adchoices