The Juniper Podcast

Today we’re nerding out about dogs with Jennifer Holland, longtime journalist, best-selling author and National Geographic contributor.

Her book Unlikely Friendship spent almost a year on the New York Times bestseller list, and she just published a new one called Dog Smart, all about canine intelligence.

In this conversation, we explore:

• Surprising facts about dog intelligence [3:00]
• How to communicate with your dog [7:00]
• Jennifer’s work at National Geographic [8:00]
• Primates vs canines [11:00]
• Unlikely friendships between animals [13:00]
• Why we should give our dogs more opportunities to make choices [23:00]
• And so much more!

Tune in for a masterclass in dog cognition and beyond. Then join the Juniper Community to meet more pet parents like you!

📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at www.juniperpet.co to learn more.

Today we’re joined by Lisa Mattuchio (known on social as @eddieonwheels) who runs Eddie’s Ranch — a rescue inspired by her late beloved rescue dog.

Lisa is here to pull back the proverbial doggy door on what it takes to start an animal rescue from scratch and the special bonds we create with dogs with disabilities.

We chat about:

• The first steps that Lisa took to open up Eddie’s Ranch [1:00]
• Why Lisa prioritizes senior and special-needs animals [8:15]
• Pushing through the intimidation of caring for a special needs animal [12:20]
• What a typical day running the rescue looks like [18:00]
• The hardest part about rescue [26:15]
• Ways you can support your local animal shelter even with limited time [33:30]

Tune in for an inspiring story about the special needs dog that left a legacy. Then join the Juniper Community to meet more pet parents like you!

📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at www.juniperpet.co to learn more.

Erin Simpson is a self-taught designer who started her journey in marketing and PR. But if you asked her to describe herself today, she would use two words: “cat person.”

As the founder of Wild Cat, Erin creates feline furniture and accessories that cats would design for themselves. How did she go from PR at start-ups to creating our favorite cat products of all time? Tune in to find out!

In this episode, we chat about:

• Erin’s cat-loving origin story
• The importance of curating your cat’s environment to encourage positive behavior
• How Erin turned DIY cat products into a full-blown business
• The inspiration behind Wild Cat’s instantly recognizable branding
• Advice for pet brands on how to improve your PR
• And more!

Tune in for a dose of Big Cat Energy. Then join the Juniper Community to meet more pet parents like you!

📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at www.juniperpet.co to learn more.

Ebony Richardson has worked in animal welfare for nearly a decade, and she started Atlanta Dog Mom Club as a hobby. But to her surprise, the representation she brought to the dog mom space was much needed and immediately embraced by her community.

So over the past eight months, Ebony has turned Atlanta Dog Mom Club into a full-fledged social club and founded a non-profit pet pantry and thrift store.

In this episode, we’re chatting about how she works to make pet care more accessible for everyone, including:

• How Ebony’s love of animals bloomed at an early age
• What advocacy in the pet space looks like for both animals and humans
• Busting the myth that there’s an ideal income for pet owners
• The prejudices that exist when it comes to adopting dogs from shelters
• Gatekeeping in the pet industry and what can be done about it
• How the Atlanta Dog Mom Club goes above and beyond to make sure all dogs (and their moms!) feel welcome and accepted

Tune in for a conversation that we need to have way more often in the pet space. Then join the Juniper Community to meet more pet parents like you!

📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at www.juniperpet.co to learn more.

Do you love taking photos of your pup? So does Winnie Au.

Winnie is a professional photographer who lives in Brooklyn where she spends her time photographing people, animals, food, and the spaces where all of these things live.

This week, she’s publishing a book called Cone of Shame, featuring over 125 color photographs of dogs wearing one-of-a-kind cones, which started as a photography series to help raise awareness for rescue dogs with urgent medical needs.

Today Winnie’s here to share what she loves about welcoming a variety of dogs into her photography studio. We also chat about:

• How Winnie got started with dog photography
• The inspiration behind Winnie’s “cone of shame” concept
• What Winnie loves about capturing the individuality of each dog she photographs
• The biggest differences between photographing dogs vs other subjects
• How you can take more unique photos of your pups (just for fun!)

Tune in for a peek behind the curtain of an amazing dog photographer. Then join the Juniper Community to meet more pet parents like you!

📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at www.juniperpet.co to learn more.