<p>If you’ve ever been served a drink adorned with a beautiful flower, there’s a good chance it came from Greeneration’s vertical farm. This farm specializes in growing microgreens and edible flowers for high-end restaurants. In this episode, we’re joined by its founder, Roman, and Daria, the Vice President of Growth &amp; Product. They share insights on finding the ideal location for a farm, the risks of choosing the wrong landlord, how a single flower can multiply revenue, and how to attract high-quality clients by breaking all the rules.</p><p><br></p><p>Their clients are high-end restaurant chefs—a very narrow audience with demanding schedules and exacting standards, competing with hundreds of other suppliers for their attention. Roman and Daria explain how, within just a few months, they managed to win an impressive roster of clients.</p><p><br></p><p>On <a href="https://www.instagram.com/greeneration.ae/" target="_blank">Greeneration’s Instagram</a>, you’ll find the farm itself, its edible flowers and microgreens, and the stunning dishes created with them.</p><p><br></p><p>This podcast is presented by <a href="https://fortis.world/" target="_blank">Fortis</a></p><p>We offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can.&nbsp;</p><p><br></p><p>Our social networks:</p><p><a href="https://www.youtube.com/@fortis_world" target="_blank">YouTube</a></p><p><a href="https://www.linkedin.com/company/fortis-world/" target="_blank">Linkedin</a></p><p><a href="https://www.facebook.com/fortis.world" target="_blank">Facebook</a></p><p><a href="https://twitter.com/Fortis_world" target="_blank">X (Twitter)</a></p><p><a href="https://www.instagram.com/fortis.uae/" target="_blank">Instagram</a></p><p><br></p><p>Production by <a href="https://hatchupstudio.com/" target="_blank">Hatch Up Podcasts</a></p><p>Showrunners&amp;editors — Alexandra Volkova, Elena Volkova</p><p>Host — Isaac Dalonin</p><p>Fortis Consultant — Jean-Philippe Serhal</p><p>Producer — Darya Sannikova</p><p>History consultant — Alyona Podnebennaya</p><p>Sound designer&amp;composer – Ksenia Kazantseva</p><p>Cover Illustrator — Dina Sami</p>

Crossing the Desert: how businesses are setting and growing in the Emirates

Fortis

Ep12 – How to Win Clients from a Niche, Demanding Audience – Crossing the Desert – Fortis

OCT 31, 202445 MIN
Crossing the Desert: how businesses are setting and growing in the Emirates

Ep12 – How to Win Clients from a Niche, Demanding Audience – Crossing the Desert – Fortis

OCT 31, 202445 MIN

Description

<p>If you’ve ever been served a drink adorned with a beautiful flower, there’s a good chance it came from Greeneration’s vertical farm. This farm specializes in growing microgreens and edible flowers for high-end restaurants. In this episode, we’re joined by its founder, Roman, and Daria, the Vice President of Growth &amp; Product. They share insights on finding the ideal location for a farm, the risks of choosing the wrong landlord, how a single flower can multiply revenue, and how to attract high-quality clients by breaking all the rules.</p><p><br></p><p>Their clients are high-end restaurant chefs—a very narrow audience with demanding schedules and exacting standards, competing with hundreds of other suppliers for their attention. Roman and Daria explain how, within just a few months, they managed to win an impressive roster of clients.</p><p><br></p><p>On <a href="https://www.instagram.com/greeneration.ae/" target="_blank">Greeneration’s Instagram</a>, you’ll find the farm itself, its edible flowers and microgreens, and the stunning dishes created with them.</p><p><br></p><p>This podcast is presented by <a href="https://fortis.world/" target="_blank">Fortis</a></p><p>We offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can.&nbsp;</p><p><br></p><p>Our social networks:</p><p><a href="https://www.youtube.com/@fortis_world" target="_blank">YouTube</a></p><p><a href="https://www.linkedin.com/company/fortis-world/" target="_blank">Linkedin</a></p><p><a href="https://www.facebook.com/fortis.world" target="_blank">Facebook</a></p><p><a href="https://twitter.com/Fortis_world" target="_blank">X (Twitter)</a></p><p><a href="https://www.instagram.com/fortis.uae/" target="_blank">Instagram</a></p><p><br></p><p>Production by <a href="https://hatchupstudio.com/" target="_blank">Hatch Up Podcasts</a></p><p>Showrunners&amp;editors — Alexandra Volkova, Elena Volkova</p><p>Host — Isaac Dalonin</p><p>Fortis Consultant — Jean-Philippe Serhal</p><p>Producer — Darya Sannikova</p><p>History consultant — Alyona Podnebennaya</p><p>Sound designer&amp;composer – Ksenia Kazantseva</p><p>Cover Illustrator — Dina Sami</p>