In this episode I’m joined by founder of Bright Sky HR and host of podcast HR Coffee Time, Fay Wallis and we’re talking about what happens when you turn your expertise into something tangible.Fay is the creator of the Essential HR Planner, a beautifully designed physical planner that has become widely recognised in her industry. She now sells over 1,000 copies a year. But this conversation is not about glossy success stories.It’s about what it really takes to build something physical in a digital world.We talk about the emotional ups and downs, the stress, the learning curves, the evolution year by year and why creating a tangible product can position you in a way that content alone sometimes cannot.If you’ve ever thought about writing a book, creating a planner, launching a journal or packaging your expertise into something people can actually hold in their hands, this episode will give you a grounded and honest perspective.We talk about: How Fay went from a simple 19-page PDF to a nationally recognised hardback plannerThe difference between revenue and authority when it comes to tangible productsWhy physical products can build trust and credibility in a powerful wayThe emotional reality of launching something annuallyHow a product can quietly become the thing you’re known forThis conversation is a reminder that visibility isn’t always about being louder online. Sometimes it’s about building something meaningful and letting that speak for you.Connect with Fay: LinkedIn Bright Sky HR website Essential HR PlannerConnect with Vicki:Take the visibility archetype quizFollow me on Instagram: @iamvickiknightsCheck out my websiteReady to work together?Book a branding photo shoot with meFind out about my visibility coachingFind out more about The Visibility Retreat Grab The Confidence Toolkit for just £15Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off)