Consistency is one of those things we hear about all the time in business.But what does that actually look like in real life… and does it have to mean showing up every single day?In this episode, I’m joined by business coach Joanna Lott, who is known for her refreshingly honest approach to helping coaches get clients without hype.Jo is also the host of the top 2% globally ranked podcast Women in the Coaching Arena, and has built a business rooted in integrity, strategy, and consistency.Jo is incredibly consistent with her marketing. She shows up every single day and releases a podcast episode every week. I wanted to find out how she manages to do this around her business, her family and her life.This episode isn’t about telling you to post every day.It’s about understanding what consistency looks like, what it really takes, and how to make it work for you.In this episode, we cover:How Jo became known for her consistency - and what’s really behind itOne thing Jo does to make her content feel easier and more authenticThe mindset shifts that helped her go from avoiding visibility to embracing itWhy even experienced coaches need support when it comes to showing upHow your business model should shape your visibility strategyMentioned in this episode:-Episode 36: How visible do you really need to be in your business?-Episode 25: Why staying consistently visible feels so hardJoanna Lott's websiteGrab Jo's free 2026 digital Coaches planner Connect with Vicki:Take the visibility archetype quizFollow me on Instagram: @iamvickiknightsCheck out my websiteReady to work together?Book a branding photo shoot with meFind out about my visibility coachingFind out more about The Visibility Retreat Grab The Confidence Toolkit for just £15Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off)