<p>In this heartfelt solo episode, Jean-Martin Fortier reflects on the idea that small-scale farming is the true counterculture of today; a colorful, creative, and deeply rooted way of life that stands in contrast to mainstream consumerism and the obsession with wealth. He explores three key pillars: culture, diversity, and resiliency, highlighting how small farms foster biodiversity, preserve tradition, and offer an authentic alternative to homogenized food systems. Jean-Martin shares his personal journey and observations from farms around the world, emphasizing that these local, human-scale farms are not only feeding communities but also nurturing ecosystems. This is an uplifting, passionate tribute to the global movement of growers fighting back with resilience, creativity, and community.</p><p><br></p><p><strong>Timestamps</strong></p><p>[0:00] When did it become cool to get rich? Reflections on what “being cool” used to mean.</p><p>[4:31] Why small-scale farming is the ultimate counterculture today.</p><p>[8:06] Farms as colorful, original spaces that resist mainstream homogenization.</p><p>[13:05] The farm as a lifestyle: freedom, connection, and shared struggle.</p><p>[21:39] Rediscovering crate art and the creativity of early 20th-century farms.</p><p>[23:11] Diversity in farming and why it&#39;s essential to human health and culture.</p><p>[34:07] Small farms as key players in restoring biodiversity and rewilding.</p><p>[39:28] Scaling out, not up: how a network of small farms builds resiliency and food sovereignty.</p><p><br></p><p><strong>Sponsors</strong></p><p><a href="https://info.serres-guytessier.com/en/tessier-mgi10?utm_source=google&utm_medium=cpc&utm_campaign=Tessier+MGI+podcast"><strong>Tessier:</strong></a> Use promo code MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions <a href="https://info.serres-guytessier.com/en/tessier-mgi10?utm_source=google&utm_medium=cpc&utm_campaign=Tessier+MGI+podcast"><u>https://info.serres-guytessier.com/en/tessier-mgi10?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Tessier+MGI+podcast</u></a></p><p><br></p><p><strong>Links/Resources</strong></p><p>Market Gardener Institute:  <a href="https://themarketgardener.com?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u>https://themarketgardener.com</u></a> </p><p>Masterclass:  <a href="https://themarketgardener.com/courses/the-market-gardener-masterclass/?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u>https://themarketgardener.com/courses/the-market-gardener-masterclass</u></a> </p><p>Newsletter:  <a href="https://themarketgardener.com/newsletter?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u>https://themarketgardener.com/newsletter</u></a></p><p>Blog: <a href="https://themarketgardener.com/blog?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u> https://themarketgardener.com/blog</u></a> </p><p>Books: <a href="https://themarketgardener.com/books?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u>https://themarketgardener.com/books</u></a></p><p>Growers &amp; Co: <a href="https://growers.co/?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u>https://growers.co</u></a></p><p>Heirloom: <a href="https://heirloom.ag/?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u>https://heirloom.ag/</u></a></p><p>The Old Mill: <a href="https://www.espaceoldmill.com/en/"><u>https://www.espaceoldmill.com/en/</u></a></p><p><br></p><p><strong>Follow Us</strong></p><p>Website: <a href="https://themarketgardener.com?utm_medium=audio&utm_source=apple-spotify&utm_campaign=podcast-saison3"><u>http://themarketgardener.com </u></a></p><p>Facebook: <a href="http://facebook.com/marketgardenerinstitute"><u>http://facebook.com/marketgardenerinstitute</u></a> <br>Instagram: <a href="http://instagram.com/themarketgardeners"><u>http://instagram.com/themarketgardeners</u></a> </p><p><br></p><p><strong>JM:</strong></p><p>Instagram: <a href="https://www.instagram.com/jeanmartinfortier"><u>https://www.instagram.com/jeanmartinfortier</u></a></p><p>Facebook: <a href="https://www.facebook.com/jeanmartinfortier"><u>https://www.facebook.com/jeanmartinfortier</u></a> </p><p><br></p><p><br></p>