Podcast Website Tips: Growing Your Podcast via the Web

Check Your WordPress Site NOW!A bundle of WordPress tools known as the “Essential Plugin” suite—covering features like countdown timers, popup builders, and testimonial widgets—was sold on the marketplace Flippa to a buyer identified only as “Kris.”He bought the suite, and eight months later he used the backdoors he created to compromise thousands of sites.Full story here.School of Podcasting Expert TalksOur first expert talk is with Rox Codes co-founder of Flightcast (with Steven Bartlett of Diary of a CEO). He will be demoing the first ever video first media host and answering questions. This is open to members of the School of Podcasting (there is a free version).LINKSTry Podpage Managewp BackupSiteground WordPress HostingSchool of PodcastingKey TakeawaysA total of 31 WordPress plugins were quietly compromised after being sold to a malicious buyer. The injected malware stayed inactive for eight months before spreading across thousands of websites.Well-known podcasting plugins like PowerPress, Yoast SEO, and Seriously Simple Podcasting were not impacted. The affected plugins were mostly general-purpose utility tools.If your site uses anything from the “Essential Plugin” suite, it’s important to review it immediately and check for signs of compromise.Every plugin you install introduces third-party code to your site. The more plugins you rely on, the more ongoing attention your site needs to remain secure.Regardless of this incident, the best defense is simple: keep all plugins updated and remove anything you’re not actively using.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We’re revealing some super cool new features from Podpage that just dropped after their town hall!Built in GDPRFirst up, they've rolled out built-in GDPR compliance for all plans, so no more cookie banner headaches.See VideoWordPress Migration to PodagePlus, we’re chatting about the shiny new WordPress migration tool that makes switching over a breeze—seriously, no one wants to deal with a messy site migration.Book Your Migration CallNested Sub Menus in the Podpage Navigation BarIf you've been dreaming of a neater navigation bar, they finally introduced submenus, which means less clutter and more style. Stick around as we break down all these updates and how they can help level up your podcast website game!See VideoPage Editor SwitchingThis is one of those little features that you didn't know you needed. Before there was a lot of back and forth from pages, to your target item, and the back to page. Now you can switch from page to page from a single drop down.See VideoDefault Language SwitchingPodpage now supportsEnglishSpanishGermanFrenchHungarianPolishSo you can setup the text in Podpage to show different languages. We don't touch your show notes, but text like "Click for More" will now be in your default language.See VideoAutoLink - SEO ToolPodpage automatically builds and maintains internal links across your site based on your focus key phrases. Improve crawlability, indexing, and page authority—without manually adding or updating links.See VideoTakeaways:Podpage just dropped some awesome new features that are totally game-changers for podcasters!Migrating from WordPress to Podpage is now a breeze, even if you've got a huge site!Finally, we can have sub menus on our navigation bars, making our sites look way cleaner!The new auto-linking feature saves time and boosts SEO by linking relevant content automatically!You can now easily convert your Podpage site into different languages, perfect for international podcasts!Editing pages is smoother than ever; just switch between them without all the clicking hassle!Links referenced in this episode:podpage.comPreview your site for free at www.podpage.com/previewschoolofpodcasting.compowerofpodcasting.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Looking to pump up your SEO game in 2026? Well, I've got some cool tools to help you out! We’re diving into some handy options like Ubersuggest, which is not only budget-friendly but also packed with features to help you rank better. And let me tell you, the price is a steal compared to those big-name tools like Ahrefs and SEMrush. We'll also chat about some other nifty tools that can give you insights into your website's performance without breaking the bank. So grab your favorite snack and let’s get into the nitty-gritty of SEO tools that won’t make your wallet cry!Takeaways: If you're looking to boost your SEO game in 2026, there are some super affordable tools out there that you can totally check out! Ubersuggest is a total steal at $290 for a lifetime deal, and it's packed with features to help you rank better. Ahrefs and SEMrush are great, but they can be real wallet-busters; who wants to pay $950 yearly for that? The new tool Answer Socrates is just $9 a month and offers tons of SEO metrics and keyword insights—what a bargain! Ubersuggest has a free plan to test the waters, because who doesn't love free stuff, right? Don't forget to explore site audit tools that can help you identify issues and improve your website ranking effectively! Links referenced in this episode:ahrefs.comubersuggest.comsemrush.comAnswer Socratespodpage.comMentioned in this episode:Profit From Your Podcast: Turn Your Listeners Into a LivelihoodCheck out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK. Profit From Your PodcastThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Confusing navigation? Yeah, that’s a big no-no in the website world, folks! If you confuse, you lose, and we’re here to make sure you don’t trip over your own website. We’re looking at how to make your navigation bar a breeze, not a maze. I mean, we all want visitors to know exactly what to do when they land on our site, right? Let’s chat about the do's and don'ts of website navigation, share some witty banter, and maybe even throw in a few tips that’ll have your audience clicking like crazy.Takeaways: Confusing navigation bars will definitely lead to losing visitors faster than you can say 'where am I?' When you start your website, ask yourself what you want people to do first, it's crucial! Keep your top navigation simple, too many links make it a confusing maze for visitors. Your hero image should be eye-catching but not so huge that it overshadows your content! Featured episodes can help guide new visitors to your best stuff without overwhelming them. Always think about what action you want your visitors to take while browsing your site. Links referenced in this episode:podpage.comnosyaf.compodcastwebsitetips.compowerofpodcasting.comSEO Browser Extension VideoNovember SEO 101 MeetupFive SEO ExtentionsDetailed SEO ExtentionKeyword Surfer ExtentionAhrefs SEO Toolbar ExtentionKeywords Everywhere (not free)This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Hey everyone, Dave Jackson here! In this episode, I sat down with Jim McLeod, the mind behind the book The Visual Marketer: The Marketer’s Crash Course for Creating Memorable and Effective Visuals. We dove deep into what it takes to build not just a brand, but a truly standout visual brand for your podcast or business.Here’s what you’ll learn today:Why your brand is much more than just your logo. Jim breaks down the misconception that your brand is simply your logo — it’s every interaction people have with your business.How to think about your logo and colors. We chat about why starting your logo design in black and white is so important, and how to pick colors that mean something to your audience (and why blue is so common in tech, for example).Choosing colors that help you stand out. Jim shares how owning a color, like T-Mobile’s magenta or Home Depot’s orange, can boost your recognition. He even discusses surprising meanings behind colors like red, blue, green, and neon, and how international audiences might interpret them differently.Survey and analytics tips. I ask Jim for his best practices on getting meaningful feedback from your audience — including the need to pair survey responses with real analytics, since what people say and what they do can be totally different.The power of faces and typography. YouTube thumbnails (and all digital artwork) can benefit from bold faces and bold type — but you do have to strike the right balance based on whether you’re the brand or the topic is the draw.Common design mistakes. We tackle the issue of not leaving enough white space, and why consistency with your fonts, colors, and layouts is absolutely essential for quick brand recognition.How to research your competition and carve your niche. Jim recommends creating Pinterest boards or swipe files to study what others are doing — and then finding your spot in the “white space” to stand out, without looking totally out of place in your market.Using AI for visual design and prompts. Jim gives his take on trusting AI-generated color palettes and how to create consistent visuals even when you’re using tools like ChatGPT or Canva.Plus, we touch on classic rivalries (Coke vs. Pepsi, Marvel vs. DC, Red Sox vs. Yankees) and how even your color choice can put you side-by-side — or directly opposite — your biggest competitors.Shout-outs in this episode to Stephanie Graham (for the neon color question!) and Zita Christian (for the story on Tiffany blue and copyright — wild stuff).Here is the video version.More From Jim MacleodCheck out Jim’s book at visualmarketer.co and subscribe to his newsletter at MarketingByDesignKit.com.Next Month: Matt DiamanteComing up next month: I’m thrilled to welcome Matt Diamante of heytony.ca to talk simple, actionable SEO tips for podcasters and creators! Check out his YouTube Channel.Register for SEO 101 HEREAnd don’t forget — if you haven’t tried Podpage yet, get your 14-day free trial here.Thanks for listening — keep building that brand and I’ll catch you in the next episode!This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy