Podcast Website Tips: Growing Your Podcast via the Web
Dave Jackson, Brenden Mulligan
Recent Episodes
Confusing navigation? Yeah, that’s a big no-no in the website world, folks! If you confuse, you lose, and we’re here to make sure you don’t trip over your own website. We’re looking at how to make your navigation bar a breeze, not a maze. I mean, we all want visitors to know exactly what to do when they land on our site, right? Let’s chat about the do's and don'ts of website navigation, share some witty banter, and maybe even throw in a few tips that’ll have your audience clicking like crazy.
Takeaways:
- Confusing navigation bars will definitely lead to losing visitors faster than you can say 'where am I?'
- When you start your website, ask yourself what you want people to do first, it's crucial!
- Keep your top navigation simple, too many links make it a confusing maze for visitors.
- Your hero image should be eye-catching but not so huge that it overshadows your content!
- Featured episodes can help guide new visitors to your best stuff without overwhelming them.
- Always think about what action you want your visitors to take while browsing your site.
Links referenced in this episode:
- podpage.com
- nosyaf.com
- podcastwebsitetips.com
- powerofpodcasting.com
- SEO Browser Extension Video
- November SEO 101 Meetup
Five SEO Extentions
Keywords Everywhere (not free)
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Hey everyone, Dave Jackson here! In this episode, I sat down with Jim McLeod, the mind behind the book The Visual Marketer: The Marketer’s Crash Course for Creating Memorable and Effective Visuals. We dove deep into what it takes to build not just a brand, but a truly standout visual brand for your podcast or business.
Here’s what you’ll learn today:
- Why your brand is much more than just your logo. Jim breaks down the misconception that your brand is simply your logo — it’s every interaction people have with your business.
- How to think about your logo and colors. We chat about why starting your logo design in black and white is so important, and how to pick colors that mean something to your audience (and why blue is so common in tech, for example).
- Choosing colors that help you stand out. Jim shares how owning a color, like T-Mobile’s magenta or Home Depot’s orange, can boost your recognition. He even discusses surprising meanings behind colors like red, blue, green, and neon, and how international audiences might interpret them differently.
- Survey and analytics tips. I ask Jim for his best practices on getting meaningful feedback from your audience — including the need to pair survey responses with real analytics, since what people say and what they do can be totally different.
- The power of faces and typography. YouTube thumbnails (and all digital artwork) can benefit from bold faces and bold type — but you do have to strike the right balance based on whether you’re the brand or the topic is the draw.
- Common design mistakes. We tackle the issue of not leaving enough white space, and why consistency with your fonts, colors, and layouts is absolutely essential for quick brand recognition.
- How to research your competition and carve your niche. Jim recommends creating Pinterest boards or swipe files to study what others are doing — and then finding your spot in the “white space” to stand out, without looking totally out of place in your market.
- Using AI for visual design and prompts. Jim gives his take on trusting AI-generated color palettes and how to create consistent visuals even when you’re using tools like ChatGPT or Canva.
Plus, we touch on classic rivalries (Coke vs. Pepsi, Marvel vs. DC, Red Sox vs. Yankees) and how even your color choice can put you side-by-side — or directly opposite — your biggest competitors.
Shout-outs in this episode to Stephanie Graham (for the neon color question!) and Zita Christian (for the story on Tiffany blue and copyright — wild stuff).
Here is the video version.
More From Jim Macleod
Check out Jim’s book at visualmarketer.co and subscribe to his newsletter at MarketingByDesignKit.com.
Next Month: Matt Diamante
Coming up next month: I’m thrilled to welcome Matt Diamante of heytony.ca to talk simple, actionable SEO tips for podcasters and creators! Check out his YouTube Channel.
And don’t forget — if you haven’t tried Podpage yet, get your 14-day free trial here.
Thanks for listening — keep building that brand and I’ll catch you in the next episode!
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Get Proven Ideas From Google For Your Podcast
Let’s kick things off with some nifty tips on how to boost your podcast website! First up, we talked about a super easy way to find content ideas that actually rank well in search engines. Spoiler alert: it involves a little visit to Google. Yep, just type in your keyword and watch the magic happen. You’ll find all sorts of related terms popping up, which can spark some killer blog post ideas. We even dove into the ‘People Also Ask’ section—trust me, it’s a goldmine for understanding what folks are curious about. Why not weave those questions into your content? It’s like having a cheat sheet for what your audience wants to know!
Free Tool For Email Lists and SO MUCH MORE
Then we switched gears to discuss a fab tool for managing your podcast emails. If you haven't met Systeme IO yet, you’re in for a treat. It’s this all-in-one platform that’s not just about emails but also about building your community and selling courses. The free plan is quite generous, and you don’t have to worry about those pesky fees eating away at your profits. I mean, who doesn’t love a good deal, right? Oh, and if you’re looking to embed cool stuff on your PodPage, we’ve got the scoop on how to do that without breaking a sweat.
Customer Spotlight: Mark King
Lastly, we showcased our first customer spotlight—Mark King from the Impact Investing Roadshow podcast. Mark shared his journey from WordPress frustrations (you know the drill, right?) to the smooth sailing he’s experiencing with PodPage. His insights on how the platform has simplified guest management are pure gold. We wrapped up with a nifty new feature on PodPage that lets you showcase categories right on your homepage. It’s all about making it easier for your listeners to find what they love. So, whether you’re a podcasting newbie or a seasoned pro, this episode is packed with juicy tidbits to help you thrive online!
Free QR Maker For Your Website and Marketing
We are all well aware of what a QR code is thanks to our old friend Covid, but how do you make one. Here are the steps:
- Go to your website using the Chrome browser
- Right click on the site
- Click on "Create QR Code for this Website"
- Downloads the image or copy and paste it into youe documents
If you want one that is more customizable (and does a whole lot more) check out Switchy (aff link)
Takeaways:
- We talked about a super cool free way to get content ideas that actually rank well.
- Google is your best buddy when you need to know what people are searching for, seriously!
- We learned that using categories on your podcast page can really boost listener engagement and website traffic.
- Mark King shared his journey from WordPress chaos to PodPage bliss and why it matters.
- Embedding forms or playlists on your site can really enhance your podcast's interaction with fans.
- The new updates to the category feature on PodPage helps keep your audience glued to your content, and that's what we want!
Links referenced in this episode:
- impactinvestingroadshow.com
- podpage.com
- powerofpodcasting.com
- Systeme.io (aff link)
- Preview your site at www.podpage.com/preview
- Adding Categories to your front page video https://youtu.be/tT_sX1PeaF0
- Switchy Link Shortener and so much more (QR Codes with Stats!)
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
