Your Podcast Website: Podcast Website Tips

Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings.

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Bounce rate is a measurement used in SEO to measure engagement on your website. Depending on the type of website, it can be REALLY important, or you may decide not to sweat it.

What is Bounce Rate?

It is calculated by dividing the number of single-page sessions (bounces) by the total sessions and shown as a percentage. For example, if 500 out of 1,000 visitors leave after viewing just one page, the bounce rate would be 50%. YAY MATH!

It Depends On the Situation

Bounce rate significance depends on the page type and its goals. A high bounce rate on a customer service page may be fine if users quickly find what they need. However, a high bounce rate on a landing page meant to convert visitors could signal issues like poor content or mismatched expectations.

What is a Good Bounce Rate?

Well, as I stated above, "Good" is relative. Generally, a good bounce rate is around 40% or lower, while rates above 55% may warrant further investigation.

Mentioned In This Episode

We all come up with episode titles (which end up on our website). Today, we are talking about how to maximize those titles for maximum impact.

Mastering the Clickable Title: SEO Secrets for Irresistible Podcast Episodes

You've poured your heart and soul into creating amazing podcast content, but are you giving your episode titles the attention they deserve? Let's face it: Crafting compelling titles is an art form that can make or break your podcast's success. In many cases, it's the next to last thing we do in our episode process. In today's digital landscape, where listeners are bombarded with endless options, your episode titles must work overtime to grab attention and entice clicks.

Why Episode Titles Matter

Your episode title is the first impression you make on potential listeners. It's your chance to stand out in a sea of content and convince someone to press play. But here's the kicker: a great title isn't just about attracting listeners – it's also crucial for search engine optimization (SEO) on your podcast website.

Think of your episode title as a double agent. On one hand, it's working to captivate human eyes and ears. On the other hand, it sends signals to search engines about what your content is all about. By mastering the art of title creation, you're setting yourself up for success on both fronts.

4 Tips for Crafting Clickable Episode Titles

1. Put Your Keywords Front and Center

When it comes to SEO, the placement of your keywords matters. Search engines give more weight to words that appear early in your title. So, instead of burying your main topic at the end, could you bring it to the forefront?

For example, instead of "Episode 16: An Interview with Marketing Guru Jane Smith," try "Marketing Strategies Unveiled: Jane Smith Shares Industry Secrets."

Pro tip: While keyword placement is important, don't sacrifice readability or natural language. Your title should still make sense and appeal to human readers first.

2. Use Power Words and Modifiers

Certain words and phrases have a knack for grabbing attention and sparking curiosity. Incorporate power words and modifiers to give your titles extra oomph:

• Best
• Ultimate
• Essential
• Proven
• Insider
• Revealed
• Step-by-Step

Craft Clickable Podcast Episode Titles: Your Key to Listener Growth

1. Prioritize Keywords

- Place your main keywords at the beginning of the title for maximum SEO impact.

2. Leverage Power Words

- Incorporate attention-grabbing words like "best," "ultimate," and "proven" to make your titles more compelling.

3. Solve a Problem or Promise Value

- Clearly communicate the benefit listeners will gain from tuning in to your episode.

4. Keep it Concise

Today I look at using subdomains (this.website.com) for your podcast.

A subdomain is something like tv.apple.com where TV is the subdomain.

When to Use a Subdomain

You have a topic that doesn't mesh with your brand on your main website.

Your workflow prohibits you from adding it to your main website.

If you've had your main website and don't want to have to redirect the old site to look at the subdomain.

Does Google Hate Subdomains?

Quit answer is no. They do treat them like a separate website.

With this in mind backlinks to the subdomain don't necessarily boost the SEO of the main website. (Neil Patel said that 90% of the SEO will flow into the main website).

A Hypothetical Use

You want to lessen the number of distractions on your site, so you put your podcast in a subdomain. This way the main website is all about converting your sails.

Best Practices

Make your subdomain and main site look very similar so the visitor doesn't get confused.

Mentioned In This Episode

Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent.

Who is your audience and what are they trying to do?

First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content.

Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards.

Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text.

Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors.

Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.

Mentioned in this episode:

Podpage Makes Everything About Your Website Easier

I recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.com