Stephen Brown, COO of LedgerGurus, shares critical financial metrics and challenges facing modern e-commerce businesses, from understanding true contribution margins to navigating complex cash conversion cycles. He breaks down the evolving landscape of e-commerce financing, warning against predatory merchant cash advances while highlighting emerging specialized lending solutions. The conversation provides valuable insights into how e-commerce companies can maintain profitability in an increasingly competitive market, with practical guidance on managing everything from inventory cycles to sales tax compliance.Learn more about Peerview Datahttps://www.peerviewdata.comConnect with Stephen Brown https://ledgergurus.com/abouthttps://www.linkedin.com/in/stebroConnect with Glenn Dunlaphttps://linkedin.com/in/glenn-dunlapSign up to Earmark to earn free CPE for listening to this podcasthttps://earmarkcpe.comDownload the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app(00:00) - Welcome to Best Metrics (00:44) - Meet Stephen Brown, COO of LedgerGurus (02:46) - Understanding the E-commerce Landscape (08:03) - Key Financial Metrics for E-commerce (16:34) - Navigating the Cash Conversion Cycle (20:38) - Impact of Global Events on E-commerce (23:48) - Tariffs and the Future of Manufacturing (28:37) - Challenges in Traditional Lending (38:48) - Legal and IP Protection in E-commerce (43:39) - Complexities in E-commerce Accounting (52:35) - Future of E-commerce and Retail (54:52) - Conclusion and Contact Information