The Code To Winning

Simi Arora is a personal brand strategist, mindset and growth mentor, and the host of True Power with Simi. As the founder of Brand Scale, she has helped thousands of entrepreneurs and professionals build premium personal brands that command attention, trust, and revenue. An immigrant who built her platform from the ground up in New York City, Simi has grown a LinkedIn following of over 115,000 people and become a go to voice for those looking to turn their expertise into influence and income. Her work sits at the intersection of branding, mindset, and business strategy, teaching people not just how to grow an audience, but how to build something that lasts. In this episode, Simi breaks down exactly how to make $10,000 a month using LinkedIn, sharing the strategies, mindset shifts, and content systems that took her from just starting out to building a thriving personal brand and business. Chapters 00:00 LinkedIn Importance 03:07 Immigrant Story Begin 06:41 Corporate Ladder Climb 09:47 Immigrant Experience 12:39 Cultural Nuances ️ 15:46 LinkedIn Authenticity 18:52 LinkedIn Game Changer 22:56 LinkedIn Algorithm 26:21 Identity Activation 29:21 Identity Activation 5-Step 32:46 Destroying Trust 35:42 Authenticity Trends 38:51 Client Success Story 42:51 Consistency Challenge 45:56 Podcast Intention 49:37 Podcast Agency 52:54 Connect with Simi Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sitting down with us today is Michael J. MacDonald, visionary entrepreneur, architect of impact, and co founder of Earn Your Leisure (EYL), the movement redefining financial education and culture for an entire generation. Michael doesn't just talk about branding. He builds legacies. As a coach, strategist, and entrepreneur, he has spent his career pushing people to think bigger, act bolder, and build brands that command attention and stand the test of time. In this episode, we go deep into Michael's journey as co founder of both Earn Your Leisure and Invest Fest, the powerhouse financial literacy conference that has become a movement in its own right. We uncover the untold story behind their very first conference, where they took a bold $1.3 million investment with absolutely no sponsors locked in, a high stakes gamble that could have gone either way. We break down exactly how that risk paid off and set the foundation for everything that followed. We also explore the game changing partnership with Steve Harvey, a strategic move that opened doors, elevated credibility, and helped propel Invest Fest into the global phenomenon it is today. From humble beginnings to tens of thousands of attendees, this is the real story of how vision, risk, and relentless execution built one of the most influential platforms in financial education. Chapters 00:00 EYL Origin Story 03:45 Entrepreneur Journey ️ 07:17 Freedom Mindset 10:21 Community Info Gap 14:10 Real Estate Boom 17:16 Investfest Profitability 20:23 Diddy's Impact 24:20 AI Investing Ease 27:27 Generational Wealth Gap 31:28 Podcast Impact Goal ️ 34:45 System for Fulfillment ️ 38:59 Business Relationships 41:58 Time is Now ⏰ 45:49 Dream Big 49:56 Community Building ️ 53:06 Obsession Drives Success 56:06 Winning Definition Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ryan Gardner founded Bucked Up in 2016 and has been the managing partner and CEO ever since. Under his supervision, Bucked Up has gone from a local supplement brand to the #1 best-selling pre-workout, available in over 100,000 stores worldwide. Back in 2001, Ryan and his twin brother Jeff built a successful internet marketing company, promoting everything from supplements to biz opp to lead generation. By 2010, their affiliate network (with only 3 other employees) was earning over $25M+ annually in revenue. In 2015, they saw that social media was the future and decided to start their own social media agency. After over a decade of promoting other people's products, Ryan and Jeff realized it was finally time to put their talents to work promoting their own. Ryan purchased the domain name DeerAntlerSpray.com in 2013. Not long after, Ray Lewis made headline news when he was accused of taking the spray before the Super Bowl. Sales exploded overnight. Sure, he was in the "Right Time...Right Place," but without Ryan's smart, hard work, he would've missed out on all that success. Shortly after the Super Bowl, he managed to get Deer Antler Spray into GNC and sold thousands of bottles a week for the next two years. Ryan, with the help of a GNC franchise owner, came up with the idea to launch a pre-workout. Despite some skepticism from family, he purchased BUCKEDUP.com for $1500 and named the first pre-workout "Bucked Up." With a great logo, flavor profile, the right ingredients, and a non-proprietary blend, the company started making waves in the supplement industry and never looked back. This episode Ryan talks about his journey and the start of Bucked Up how the business structure works, affiliates and partners and the vision for the next 10 years. Timestamps00:00 Introduction 03:37 How The Journey Begun08:06 Brand Name Challenges ️10:48 Athlete Selection13:20 Ambassador Payments17:14 Company Growth21:17 Networking Importance24:13 CEO Involvement ‍27:32 Learning From Failure30:03 Intuition in Business32:50 Bucked Up Future38:43 Next Athlete Partner?42:06 Soccer/NFL/ NBA45:35 Brand Equity Focus48:47 Affiliate Program

Catherine Bennett, Executive Editor of Utah Business, joins us for a deep dive into what truly makes Utah one of the best places for entrepreneurs and small businesses to thrive. With a background in print journalism, she began her career in marketing as a global communications leader, managing a team of 10 translators before stepping into entrepreneurship and launching Backpack Marketing, an agency focused on helping small businesses grow. She later moved into an executive marketing role working across industries including manufacturing, aerospace, and health sciences. In this episode, we explore why Utah stands out from other states when it comes to business culture. We break down how collaboration, accessibility, and a strong community mindset create the perfect environment for solopreneurs, startups, and growing companies. Catherine also shares insights into networking, events, and key resources available in Utah—and how Utah Business serves as a powerful platform to celebrate, connect, and elevate everyday entrepreneurs. If you’re building a business or looking to tap into a thriving ecosystem, this conversation is packed with valuable perspective and practical takeaways. Chapters00:00 Utah Business History03:03 Utah Business Mission05:49 Entrepreneur Journey10:20 Executive Editor Role13:29 Utah Business Advisory17:03 Collaborative Workforce20:41 Utah's Accessibility24:31 Journalistic Integrity27:16 Mission: Celebrate & Elevate30:11 Founder's Struggle ️32:53 Utah Industry Growth41:08 Networking Advice ️45:03 Utah Executive Talk ️50:39 Customer Obsession53:37 Connect with Utah Biz

In this episode, I sit down with Dr. James E. Dixon, widely known as SupermanIs4Real, for a deeply moving and powerful conversation on resilience, faith, and purpose. After experiencing a life-altering tragedy that resulted in the loss of his leg, Dr. Dixon made a decision that would define the rest of his life—he refused to be defined by what he lost. Instead, he chose to step fully into his purpose. What many would see as a setback, he transformed into a calling. Recorded around his impactful message at the Little Lambs Fundraiser, Dr. Dixon shares how his journey as an amputee became a platform to inspire, serve, and uplift others. His story is not about limitation—it’s about identity, belief, and the power of perspective. He speaks on how physical loss does not cancel divine purpose, and how mindset can override circumstances. At the core of this conversation is a powerful belief: he never saw himself as broken—he saw himself as Superman. “You may not walk the same—but you still have somewhere to go.” We dive into the lessons that shaped him, the faith that carried him, and the responsibility he feels to impact others through his story. This episode will challenge you to rise above your circumstances, to serve with intention, and to move forward with conviction—no matter what you’re facing. If you’re looking for a reminder of what true strength, purpose, and transformation look like, this is a conversation you don’t want to miss. Chapters 00:00 Early Life Challenges04:28 Intimidation Factor08:29 Why Me? Question12:18 Overcoming Challenges17:36 Pain to Passion22:40 Grandma's Lifeline27:30 Questioning God33:29 Identity & Purpose37:39 Survivor Mindset ️41:42 YouTube Growth Tips46:15 Avoid Remoras51:06 Perception vs. Truth54:51 Integrity Matters59:23 Authentic Speaking ️01:03:18 The Power of the Core01:07:39 Resilience and Legacy01:11:21 The Meaning of Winning