What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being broke, overweight, and facing a near-death asthma attack… to losing 50 pounds in 90 days and building a multi-million-dollar wellness business serving millions worldwide. This is not a surface-level influencer story. Ingrid breaks down the exact mindset shift, health reset, and marketing strategy that changed everything — and why most people fail to grow an audience or business even when they have “followers.” If you care about organic growth, paid ads that actually work, audience building, fitness transformation, or monetizing influence, this episode delivers real lessons. What You’ll Learn - How Ingrid lost 50 pounds in 90 days and kept it off for 14 years - The near-death moment that forced a complete life reset - Why most people fail at weight loss and content creation - How losing everything in the 2008 crash led to her biggest opportunity - The real difference between followers and buyers - Why you only need 1,000 raving fans to build a million-dollar business - How Ingrid built massive reach organically on Facebook and beyond - When to use paid ads — and why boosting organic winners works best - How TikTok Shop is changing monetization right now - Why knowing your avatar matters more than going viral - The hidden opportunity in underserved markets (especially Spanish-speaking audiences) - How fitness, family, faith, and finances all connect to long-term success Chapters 00:00 Introduction 02:05 Guest Introduction: Ingrid Macher 08:09 Ingrid's Journey to America 10:54 Overcoming Challenges 13:31 The Turning Point 15:36 Transforming Health and Fitness 18:14 Maintaining Weight Loss 33:50 Becoming a Wellness Influencer 34:32 A Million Dollar Product Idea 36:04 Entering the Info Product Industry 37:09 Building a Social Media Presence 38:08 Organic Growth and Marketing Strategies 43:34 The Power of Community and Faith 48:05 Adapting to Social Media Changes 56:08 Final Thoughts and Reflections Ingrid Macher Fitness entrepreneur, author (7 books), global wellness leader Instagram (English): @ingridmacherofficial About Marketing Misfits Marketing Misfits features real conversations with founders, operators, and creators who built businesses the hard way — through failure, pivots, and unconventional strategies. This episode is brought to you by: - Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> - House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> - 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> - Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> - Levanta: Get 20% off Levanta's gold plan and book your call today - <a href="https://get.levanta.io/misfits">https://get.levanta.io/misfits</a> Hosted by Norm Farrar and Kevin King. Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

<description>&lt;p&gt;What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being broke, overweight, and facing a near-death asthma attack… to losing 50 pounds in 90 days and building a multi-million-dollar wellness business serving millions worldwide. This is not a surface-level influencer story. Ingrid breaks down the exact mindset shift, health reset, and marketing strategy that changed everything — and why most people fail to grow an audience or business even when they have “followers.” If you care about organic growth, paid ads that actually work, audience building, fitness transformation, or monetizing influence, this episode delivers real lessons. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;What You’ll Learn &lt;/p&gt;&lt;p&gt;- How Ingrid lost 50 pounds in 90 days and kept it off for 14 years &lt;/p&gt;&lt;p&gt;- The near-death moment that forced a complete life reset &lt;/p&gt;&lt;p&gt;- Why most people fail at weight loss and content creation &lt;/p&gt;&lt;p&gt;- How losing everything in the 2008 crash led to her biggest opportunity &lt;/p&gt;&lt;p&gt;- The real difference between followers and buyers &lt;/p&gt;&lt;p&gt;- Why you only need 1,000 raving fans to build a million-dollar business &lt;/p&gt;&lt;p&gt;- How Ingrid built massive reach organically on Facebook and beyond &lt;/p&gt;&lt;p&gt;- When to use paid ads — and why boosting organic winners works best &lt;/p&gt;&lt;p&gt;- How TikTok Shop is changing monetization right now &lt;/p&gt;&lt;p&gt;- Why knowing your avatar matters more than going viral &lt;/p&gt;&lt;p&gt;- The hidden opportunity in underserved markets (especially Spanish-speaking audiences) &lt;/p&gt;&lt;p&gt;- How fitness, family, faith, and finances all connect to long-term success &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Chapters &lt;/p&gt;&lt;p&gt;00:00 Introduction &lt;/p&gt;&lt;p&gt;02:05 Guest Introduction: Ingrid Macher &lt;/p&gt;&lt;p&gt;08:09 Ingrid's Journey to America &lt;/p&gt;&lt;p&gt;10:54 Overcoming Challenges &lt;/p&gt;&lt;p&gt;13:31 The Turning Point &lt;/p&gt;&lt;p&gt;15:36 Transforming Health and Fitness &lt;/p&gt;&lt;p&gt;18:14 Maintaining Weight Loss &lt;/p&gt;&lt;p&gt;33:50 Becoming a Wellness Influencer &lt;/p&gt;&lt;p&gt;34:32 A Million Dollar Product Idea &lt;/p&gt;&lt;p&gt;36:04 Entering the Info Product Industry &lt;/p&gt;&lt;p&gt;37:09 Building a Social Media Presence &lt;/p&gt;&lt;p&gt;38:08 Organic Growth and Marketing Strategies &lt;/p&gt;&lt;p&gt;43:34 The Power of Community and Faith &lt;/p&gt;&lt;p&gt;48:05 Adapting to Social Media Changes &lt;/p&gt;&lt;p&gt;56:08 Final Thoughts and Reflections &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Ingrid Macher Fitness entrepreneur, author (7 books), global wellness leader Instagram (English): @ingridmacherofficial About Marketing Misfits Marketing Misfits features real conversations with founders, operators, and creators who built businesses the hard way — through failure, pivots, and unconventional strategies. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This episode is brought to you by: &lt;/p&gt;&lt;p&gt;- Sellerboard: &lt;a href="https://sellerboard.com/misfits"&gt;https://sellerboard.com/misfits&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- House of AMZ: Elevate your brand today at &lt;a href="https://www.amazonseo.com/"&gt;https://www.amazonseo.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- 8fig: Get 25% off 8fig off at &lt;a href="https://8fig.co"&gt;https://8fig.co&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Stack Influence: Use code MISFITS for 10% off at &lt;a href="https://stackinfluence.com/"&gt;https://stackinfluence.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Levanta: Get 20% off Levanta's gold plan and book your call today - &lt;a href="https://get.levanta.io/misfits"&gt;https://get.levanta.io/misfits&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Hosted by Norm Farrar and Kevin King.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>


What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being brok...

She Lost Everything... Then Built a Fitness Empire | Ingrid Macher

Most creators have no idea how powerful newsletters are right now. In this episode, you’ll learn why email is outperforming every social platform and how top operators are turning simple weekly emails into six-figure profit machines. Kevin King and Norm Farrar break down their own newsletter playbooks (including selling $4,500 dedicated sends and hitting 62 percent open rates) and sit down with Matt McGarry, widely regarded as the newsletter expert behind The Hustle, HubSpot, and Newsletter Operator. Matt reveals exactly why newsletters outperform every other channel for trust, retention, monetization, and audience ownership. You’ll hear the mistakes beginners make, how to actually grow a newsletter, and what it takes to turn email into a real business. If you’re a marketer, founder, creator, or ecommerce operator, this will change how you think about email forever. What You’ll Learn: • Why newsletters outperform social and YouTube for monetization • How Kevin charges $4,500 per email and sells out months in advance • Newsletter vs. marketing email: the real difference • How Matt built newsletter systems from The Hustle to HubSpot • Why most newsletters fail after 10 issues • How to grow from 0 to thousands of subscribers • How to design newsletters people actually read • Deliverability tactics to stay out of Promotions • How to segment your list for 5–10x higher revenue • How to blend AI with human writing without sounding robotic • Why churn kills paid newsletters and what to do instead • How to use LinkedIn, YouTube, and Instagram to grow email fast • Real-world monetization strategies that actually work in 2025 Chapters 00:00 The Power of Newsletters 00:46 'Email is Dead' Myth 01:43 The Billion Dollar Sellers Newsletter 03:29 Introducing Matt 04:22 Matt's Journey 08:54 Consistency in Newsletters 14:10 Editorial vs. Promotional Emails 27:52 Effective Newsletter Strategies for Beginners 39:57 LinkedIn Newsletters: Are They Worth It? 40:38 LinkedIn Newsletters 43:04 Organic vs. Paid Newsletters 43:18 Challenges of Paid Newsletters 48:26 Newsletter Design Tips 50:29 AI in Newsletter Writing 01:01:24 Deliverability Strategies 01:11:09 Power of Email Segmentation 01:19:55 Final Thoughts This episode is brought to you by: - Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> - House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> - 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> - Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> - Levanta: Get 20% off Levanta's gold plan and book your call today - <a href="https://get.levanta.io/misfits">https://get.levanta.io/misfits</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

<description>&lt;p&gt;Most creators have no idea how powerful newsletters are right now. In this episode, you’ll learn why email is outperforming every social platform and how top operators are turning simple weekly emails into six-figure profit machines. Kevin King and Norm Farrar break down their own newsletter playbooks (including selling $4,500 dedicated sends and hitting 62 percent open rates) and sit down with Matt McGarry, widely regarded as the newsletter expert behind The Hustle, HubSpot, and Newsletter Operator. Matt reveals exactly why newsletters outperform every other channel for trust, retention, monetization, and audience ownership. You’ll hear the mistakes beginners make, how to actually grow a newsletter, and what it takes to turn email into a real business. If you’re a marketer, founder, creator, or ecommerce operator, this will change how you think about email forever. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;What You’ll Learn: &lt;/p&gt;&lt;p&gt;• Why newsletters outperform social and YouTube for monetization &lt;/p&gt;&lt;p&gt;• How Kevin charges $4,500 per email and sells out months in advance &lt;/p&gt;&lt;p&gt;• Newsletter vs. marketing email: the real difference &lt;/p&gt;&lt;p&gt;• How Matt built newsletter systems from The Hustle to HubSpot &lt;/p&gt;&lt;p&gt;• Why most newsletters fail after 10 issues &lt;/p&gt;&lt;p&gt;• How to grow from 0 to thousands of subscribers &lt;/p&gt;&lt;p&gt;• How to design newsletters people actually read &lt;/p&gt;&lt;p&gt;• Deliverability tactics to stay out of Promotions &lt;/p&gt;&lt;p&gt;• How to segment your list for 5–10x higher revenue &lt;/p&gt;&lt;p&gt;• How to blend AI with human writing without sounding robotic &lt;/p&gt;&lt;p&gt;• Why churn kills paid newsletters and what to do instead &lt;/p&gt;&lt;p&gt;• How to use LinkedIn, YouTube, and Instagram to grow email fast &lt;/p&gt;&lt;p&gt;• Real-world monetization strategies that actually work in 2025 &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Chapters &lt;/p&gt;&lt;p&gt;00:00 The Power of Newsletters &lt;/p&gt;&lt;p&gt;00:46 'Email is Dead' Myth &lt;/p&gt;&lt;p&gt;01:43 The Billion Dollar Sellers Newsletter &lt;/p&gt;&lt;p&gt;03:29 Introducing Matt &lt;/p&gt;&lt;p&gt;04:22 Matt's Journey &lt;/p&gt;&lt;p&gt;08:54 Consistency in Newsletters &lt;/p&gt;&lt;p&gt;14:10 Editorial vs. Promotional Emails &lt;/p&gt;&lt;p&gt;27:52 Effective Newsletter Strategies for Beginners &lt;/p&gt;&lt;p&gt;39:57 LinkedIn Newsletters: Are They Worth It? &lt;/p&gt;&lt;p&gt;40:38 LinkedIn Newsletters &lt;/p&gt;&lt;p&gt;43:04 Organic vs. Paid Newsletters &lt;/p&gt;&lt;p&gt;43:18 Challenges of Paid Newsletters &lt;/p&gt;&lt;p&gt;48:26 Newsletter Design Tips &lt;/p&gt;&lt;p&gt;50:29 AI in Newsletter Writing &lt;/p&gt;&lt;p&gt;01:01:24 Deliverability Strategies &lt;/p&gt;&lt;p&gt;01:11:09 Power of Email Segmentation &lt;/p&gt;&lt;p&gt;01:19:55 Final Thoughts &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This episode is brought to you by: &lt;/p&gt;&lt;p&gt;- Sellerboard: &lt;a href="https://sellerboard.com/misfits"&gt;https://sellerboard.com/misfits&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- House of AMZ: Elevate your brand today at &lt;a href="https://www.amazonseo.com/"&gt;https://www.amazonseo.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- 8fig: Get 25% off 8fig off at &lt;a href="https://8fig.co"&gt;https://8fig.co&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Stack Influence: Use code MISFITS for 10% off at &lt;a href="https://stackinfluence.com/"&gt;https://stackinfluence.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Levanta: Get 20% off Levanta's gold plan and book your call today - &lt;a href="https://get.levanta.io/misfits"&gt;https://get.levanta.io/misfits&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>


Most creators have no idea how powerful newsletters are right now. In this episode, you’ll learn why email is outperforming every social platform and how top operators are turning simple weekly emails into six-figure profit machines.  Kevin King and N...

Why Your Newsletter Strategy is FAILING | Matt McGarry

In this episode of Marketing Misfits, we break down why podcasting is becoming one of the most powerful trust-building tools in the age of AI and how brands can use it to stand out instead of blending into AI sameness. Our guest Eric Ryan went from LinkedIn Live to a cable TV show, built a 19-person podcast production team, and developed a framework for becoming “niche famous” so clients come to you. We dig into: • Why most podcasts die after 7 episodes • How to turn a podcast into a client-acquisition machine • Why you must be omnipresent to win in 2025 • How AI is destroying bad content and elevating real voices • The exact formats, lengths, and clip strategies that perform best • Why “don’t be gentle with your list” is the most important marketing advice you’ll hear • The truth about going viral on TikTok, LinkedIn, and YouTube Shorts • How to become niche-famous (not Joe Rogan famous) and still print money • The #1 thing that separates successful podcasters from quitters If you're building a personal brand, running an agency, launching a show, or trying to build authority online, this episode gives you the playbook. Timestamps 00:00 Why Eric Started a Podcast to Get Clients 01:52 Why Most Creators Fail at Email + Podcasting 03:10 Competing With the Entire Internet (Not Your Industry) 05:12 “Podcasting Makes You Famous” 07:44 Becoming Niche Famous 09:20 How Eric’s LinkedIn Show Led to Cable TV 12:52 Land High-Value Clients 15:31 Editing + Distribution 17:44 Authority vs. Views 21:40 Why TikTok Is Beating Every Platform 24:20 Holding Creators Back 26:10 Being Actually Interesting 28:30 Why Most Interviews Are Terrible 32:18 Building a Multi-Platform Content Engine 35:44 Consistency vs. Perfection 38:05 How Long Should a Podcast Really Be? 41:22 Cutting Content Into Clips That Actually Perform 44:58 Managing Expectations: What “Success” Really Looks Like 49:10 The Hidden Work Nobody Talks About 53:12 The One Strategy Eric Says Will Make You Stand Out 56:40 Should Everyone Start a Podcast in 2025? 59:02 Final Takeaway: Be Different or Be Invisible This episode is brought to you by: - Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> - House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> - 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> - Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> - Levanta: Get 20% off Levanta's gold plan and book your call today - <a href="https://get.levanta.io/misfits">https://get.levanta.io/misfits</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

<description>&lt;p&gt;In this episode of Marketing Misfits, we break down why podcasting is becoming one of the most powerful trust-building tools in the age of AI and how brands can use it to stand out instead of blending into AI sameness. Our guest Eric Ryan went from LinkedIn Live to a cable TV show, built a 19-person podcast production team, and developed a framework for becoming “niche famous” so clients come to you. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We dig into: &lt;/p&gt;&lt;p&gt;• Why most podcasts die after 7 episodes &lt;/p&gt;&lt;p&gt;• How to turn a podcast into a client-acquisition machine &lt;/p&gt;&lt;p&gt;• Why you must be omnipresent to win in 2025 &lt;/p&gt;&lt;p&gt;• How AI is destroying bad content and elevating real voices &lt;/p&gt;&lt;p&gt;• The exact formats, lengths, and clip strategies that perform best &lt;/p&gt;&lt;p&gt;• Why “don’t be gentle with your list” is the most important marketing advice you’ll hear &lt;/p&gt;&lt;p&gt;• The truth about going viral on TikTok, LinkedIn, and YouTube Shorts &lt;/p&gt;&lt;p&gt;• How to become niche-famous (not Joe Rogan famous) and still print money &lt;/p&gt;&lt;p&gt;• The #1 thing that separates successful podcasters from quitters &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;If you're building a personal brand, running an agency, launching a show, or trying to build authority online, this episode gives you the playbook. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Timestamps &lt;/p&gt;&lt;p&gt;00:00 Why Eric Started a Podcast to Get Clients &lt;/p&gt;&lt;p&gt;01:52 Why Most Creators Fail at Email + Podcasting &lt;/p&gt;&lt;p&gt;03:10 Competing With the Entire Internet (Not Your Industry) &lt;/p&gt;&lt;p&gt;05:12 “Podcasting Makes You Famous” &lt;/p&gt;&lt;p&gt;07:44 Becoming Niche Famous &lt;/p&gt;&lt;p&gt;09:20 How Eric’s LinkedIn Show Led to Cable TV &lt;/p&gt;&lt;p&gt;12:52 Land High-Value Clients &lt;/p&gt;&lt;p&gt;15:31 Editing + Distribution &lt;/p&gt;&lt;p&gt;17:44 Authority vs. Views &lt;/p&gt;&lt;p&gt;21:40 Why TikTok Is Beating Every Platform &lt;/p&gt;&lt;p&gt;24:20 Holding Creators Back &lt;/p&gt;&lt;p&gt;26:10 Being Actually Interesting &lt;/p&gt;&lt;p&gt;28:30 Why Most Interviews Are Terrible &lt;/p&gt;&lt;p&gt;32:18 Building a Multi-Platform Content Engine &lt;/p&gt;&lt;p&gt;35:44 Consistency vs. Perfection &lt;/p&gt;&lt;p&gt;38:05 How Long Should a Podcast Really Be? &lt;/p&gt;&lt;p&gt;41:22 Cutting Content Into Clips That Actually Perform &lt;/p&gt;&lt;p&gt;44:58 Managing Expectations: What “Success” Really Looks Like &lt;/p&gt;&lt;p&gt;49:10 The Hidden Work Nobody Talks About &lt;/p&gt;&lt;p&gt;53:12 The One Strategy Eric Says Will Make You Stand Out &lt;/p&gt;&lt;p&gt;56:40 Should Everyone Start a Podcast in 2025? &lt;/p&gt;&lt;p&gt;59:02 Final Takeaway: Be Different or Be Invisible &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This episode is brought to you by: &lt;/p&gt;&lt;p&gt;- Sellerboard: &lt;a href="https://sellerboard.com/misfits"&gt;https://sellerboard.com/misfits&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- House of AMZ: Elevate your brand today at &lt;a href="https://www.amazonseo.com/"&gt;https://www.amazonseo.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- 8fig: Get 25% off 8fig off at &lt;a href="https://8fig.co"&gt;https://8fig.co&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Stack Influence: Use code MISFITS for 10% off at &lt;a href="https://stackinfluence.com/"&gt;https://stackinfluence.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt; - Levanta: Get 20% off Levanta's gold plan and book your call today - &lt;a href="https://get.levanta.io/misfits"&gt;https://get.levanta.io/misfits&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>


In this episode of Marketing Misfits, we break down why podcasting is becoming one of the most powerful trust-building tools in the age of AI and how brands can use it to stand out instead of blending into AI sameness.  Our guest Eric Ryan went from L...

Every Brand Needs a Podcast in 2025 [AI-Proof] | Eric Ryan

From sourcing 24-karat gold iPhones for Real Madrid stars to navigating the chaotic landscape of new Trump Tariffs, Kian Golzari has seen it all. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with one of the world's leading sourcing experts to break down exactly how smart brands are adapting their supply chains in 2025. Kian reveals his "insider" strategies for legally reducing tariff costs, why the "China +1" strategy is non-negotiable, and the massive mistakes Kickstarter creators make that leave them bankrupt. Plus, find out why top entrepreneurs are flocking to Dubai. 🕒 In This Episode: 00:00 - Sourcing 24k Gold iPhones for Lamine Yamal, Mbappé &amp; Jude Bellingham 04:15 - Sourcing from the Crib: Kian’s early start in China 09:30 - The Tariff Hack: How to split "Product Development" from "Unit Cost" to save thousands 13:45 - China +1 Strategy: When (and where) to move your manufacturing 19:20 - Why you must visit the factory (The "Face-to-Face" Advantage) 26:50 - Direct vs. Sourcing Agents: Which is right for you? 33:10 - The Kickstarter Curse: Why creators fail to deliver (and how to fix it) 45:00 - Currency Exchange Hacks: Using RMB vs. USD to get discounts 51:30 - Why entrepreneurs are moving to Dubai (Tax-free living &amp; safety) 💡 Key Takeaways: The Tariff "Consulting Fee" Strategy: Learn how to separate your R&amp;D costs from your COGS on the commercial invoice to legally lower the value of goods subject to tariffs. Don't Ghost Your Supplier: When tariffs hit, don't panic. Use the "50/50 Split" negotiation tactic to share the burden of rising shipping or tariff costs with your manufacturer. Kickstarter Reality Check: Never launch a crowdfunding campaign without a final production sample in hand. The "Coolest Cooler" disaster is a lesson for everyone. This episode is brought to you by: - Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> - House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> - 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> - Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> - Levanta: Get 20% off Levanta's gold plan and book your call today - <a href="https://get.levanta.io/misfits">https://get.levanta.io/misfits</a> #SourcingTips #ChinaTariffs #AmazonFBA Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

<description>&lt;p&gt;From sourcing 24-karat gold iPhones for Real Madrid stars to navigating the chaotic landscape of new Trump Tariffs, Kian Golzari has seen it all. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with one of the world's leading sourcing experts to break down exactly how smart brands are adapting their supply chains in 2025. Kian reveals his "insider" strategies for legally reducing tariff costs, why the "China +1" strategy is non-negotiable, and the massive mistakes Kickstarter creators make that leave them bankrupt. Plus, find out why top entrepreneurs are flocking to Dubai. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;🕒 In This Episode: 00:00 - Sourcing 24k Gold iPhones for Lamine Yamal, Mbappé &amp;amp; Jude Bellingham &lt;/p&gt;&lt;p&gt;04:15 - Sourcing from the Crib: Kian’s early start in China &lt;/p&gt;&lt;p&gt;09:30 - The Tariff Hack: How to split "Product Development" from "Unit Cost" to save thousands &lt;/p&gt;&lt;p&gt;13:45 - China +1 Strategy: When (and where) to move your manufacturing &lt;/p&gt;&lt;p&gt;19:20 - Why you must visit the factory (The "Face-to-Face" Advantage) &lt;/p&gt;&lt;p&gt;26:50 - Direct vs. Sourcing Agents: Which is right for you? &lt;/p&gt;&lt;p&gt;33:10 - The Kickstarter Curse: Why creators fail to deliver (and how to fix it) &lt;/p&gt;&lt;p&gt;45:00 - Currency Exchange Hacks: Using RMB vs. USD to get discounts &lt;/p&gt;&lt;p&gt;51:30 - Why entrepreneurs are moving to Dubai (Tax-free living &amp;amp; safety) &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;💡 Key Takeaways: The Tariff "Consulting Fee" Strategy: Learn how to separate your R&amp;amp;D costs from your COGS on the commercial invoice to legally lower the value of goods subject to tariffs. Don't Ghost Your Supplier: When tariffs hit, don't panic. Use the "50/50 Split" negotiation tactic to share the burden of rising shipping or tariff costs with your manufacturer. Kickstarter Reality Check: Never launch a crowdfunding campaign without a final production sample in hand. The "Coolest Cooler" disaster is a lesson for everyone. &lt;/p&gt;&lt;p&gt;This episode is brought to you by: &lt;/p&gt;&lt;p&gt;- Sellerboard: &lt;a href="https://sellerboard.com/misfits"&gt;https://sellerboard.com/misfits&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- House of AMZ: Elevate your brand today at &lt;a href="https://www.amazonseo.com/"&gt;https://www.amazonseo.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- 8fig: Get 25% off 8fig off at &lt;a href="https://8fig.co"&gt;https://8fig.co&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Stack Influence: Use code MISFITS for 10% off at &lt;a href="https://stackinfluence.com/"&gt;https://stackinfluence.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Levanta: Get 20% off Levanta's gold plan and book your call today - &lt;a href="https://get.levanta.io/misfits"&gt;https://get.levanta.io/misfits&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;#SourcingTips #ChinaTariffs #AmazonFBA&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>


From sourcing 24-karat gold iPhones for Real Madrid stars to navigating the chaotic landscape of new Trump Tariffs, Kian Golzari has seen it all. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with one of the world's leading...

15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari

This episode breaks down what’s actually working on YouTube right now, and why most creators still miss it. Marley Jaxx joins Kevin King and Norm Farrar on Marketing Misfits to explain how hooks, open loops, storytelling, and disruption are rewriting the entire playbook for creators, entrepreneurs, and brands. Marley also shares the viral story behind her latest project. She’s selling tickets to her wedding. Yes, really. And it’s blowing up across national news. Inside this episode you’ll learn how she did it, why it works, and how creators can use the same storytelling mechanics to explode their own content, build community, and stand out in an AI-saturated world. If you’re trying to grow on YouTube, turn attention into revenue, or understand why viral moments happen, this conversation is a blueprint. What You’ll Learn: - The real reason hooks matter more than ever - How to build “open loops” that keep people watching - Why search-based content alone doesn’t work anymore - How Marley went viral selling wedding tickets - Disruptive ideas that cut through crowded platforms - Why authenticity beats perfect production - How to survive trolls and negative comments - What YouTube wants in 2025 (and what it punishes) - How to warm up cold audiences without killing retention - Why entrepreneurs must treat YouTube like a long-term asset - When to use ads (and when NOT to) - The truth about 180-day YouTube growth patterns Guest: Marley Jaxx, YouTube strategist, filmmaker, creator, and the viral marketing mind behind the “ticketed wedding” trend. Follow Marley: Instagram: @marleyjaxx YouTube: youtube.com/marleyjaxx Chapters 00:00 What’s Actually Working on YouTube 01:12 The Viral Wedding Ticket Story 04:20 The Misfit Joining the Show 05:02 From Teeth to YouTube 07:45 The Content Strategy Shift 10:18 The Real Hook Formula 12:40 Trolls, Hate, and Staying Sane 14:55 The Video That Blew Up Years Later 16:33 One Channel or Two? 18:08 Driving Traffic the Right Way 20:31 YouTube Mistakes People Keep Making 22:44 Selling Tickets to Your Wedding 26:10 AI vs Human Content This episode is brought to you by: - Sellerboard: <a href="https://sellerboard.com/misfits">https://sellerboard.com/misfits</a> - House of AMZ: Elevate your brand today at <a href="https://www.amazonseo.com/">https://www.amazonseo.com/</a> - 8fig: Get 25% off 8fig off at <a href="https://8fig.co">https://8fig.co</a> - Stack Influence: Use code MISFITS for 10% off at <a href="https://stackinfluence.com/">https://stackinfluence.com/</a> - Levanta: Get 20% off Levanta's gold plan and book your call today - <a href="https://get.levanta.io/misfits">https://get.levanta.io/misfits</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

<description>&lt;p&gt;This episode breaks down what’s actually working on YouTube right now, and why most creators still miss it. Marley Jaxx joins Kevin King and Norm Farrar on Marketing Misfits to explain how hooks, open loops, storytelling, and disruption are rewriting the entire playbook for creators, entrepreneurs, and brands. Marley also shares the viral story behind her latest project. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;She’s selling tickets to her wedding. Yes, really. And it’s blowing up across national news. Inside this episode you’ll learn how she did it, why it works, and how creators can use the same storytelling mechanics to explode their own content, build community, and stand out in an AI-saturated world. If you’re trying to grow on YouTube, turn attention into revenue, or understand why viral moments happen, this conversation is a blueprint. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;What You’ll Learn: &lt;/p&gt;&lt;p&gt; - The real reason hooks matter more than ever &lt;/p&gt;&lt;p&gt;- How to build “open loops” that keep people watching &lt;/p&gt;&lt;p&gt;- Why search-based content alone doesn’t work anymore &lt;/p&gt;&lt;p&gt;- How Marley went viral selling wedding tickets &lt;/p&gt;&lt;p&gt;- Disruptive ideas that cut through crowded platforms &lt;/p&gt;&lt;p&gt;- Why authenticity beats perfect production &lt;/p&gt;&lt;p&gt;- How to survive trolls and negative comments &lt;/p&gt;&lt;p&gt;- What YouTube wants in 2025 (and what it punishes) &lt;/p&gt;&lt;p&gt;- How to warm up cold audiences without killing retention &lt;/p&gt;&lt;p&gt;- Why entrepreneurs must treat YouTube like a long-term asset &lt;/p&gt;&lt;p&gt;- When to use ads (and when NOT to) &lt;/p&gt;&lt;p&gt;- The truth about 180-day YouTube growth patterns &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Guest: Marley Jaxx, YouTube strategist, filmmaker, creator, and the viral marketing mind behind the “ticketed wedding” trend. &lt;/p&gt;&lt;p&gt;Follow Marley: &lt;/p&gt;&lt;p&gt;Instagram: @marleyjaxx &lt;/p&gt;&lt;p&gt;YouTube: youtube.com/marleyjaxx &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Chapters &lt;/p&gt;&lt;p&gt;00:00 What’s Actually Working on YouTube &lt;/p&gt;&lt;p&gt;01:12 The Viral Wedding Ticket Story &lt;/p&gt;&lt;p&gt;04:20 The Misfit Joining the Show &lt;/p&gt;&lt;p&gt;05:02 From Teeth to YouTube &lt;/p&gt;&lt;p&gt;07:45 The Content Strategy Shift &lt;/p&gt;&lt;p&gt;10:18 The Real Hook Formula &lt;/p&gt;&lt;p&gt;12:40 Trolls, Hate, and Staying Sane &lt;/p&gt;&lt;p&gt;14:55 The Video That Blew Up Years Later &lt;/p&gt;&lt;p&gt;16:33 One Channel or Two? &lt;/p&gt;&lt;p&gt;18:08 Driving Traffic the Right Way &lt;/p&gt;&lt;p&gt;20:31 YouTube Mistakes People Keep Making &lt;/p&gt;&lt;p&gt;22:44 Selling Tickets to Your Wedding &lt;/p&gt;&lt;p&gt;26:10 AI vs Human Content &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This episode is brought to you by: &lt;/p&gt;&lt;p&gt; - Sellerboard: &lt;a href="https://sellerboard.com/misfits"&gt;https://sellerboard.com/misfits&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- House of AMZ: Elevate your brand today at &lt;a href="https://www.amazonseo.com/"&gt;https://www.amazonseo.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- 8fig: Get 25% off 8fig off at &lt;a href="https://8fig.co"&gt;https://8fig.co&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Stack Influence: Use code MISFITS for 10% off at &lt;a href="https://stackinfluence.com/"&gt;https://stackinfluence.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;- Levanta: Get 20% off Levanta's gold plan and book your call today - &lt;a href="https://get.levanta.io/misfits"&gt;https://get.levanta.io/misfits&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>


This episode breaks down what’s actually working on YouTube right now, and why most creators still miss it. Marley Jaxx joins Kevin King and Norm Farrar on Marketing Misfits to explain how hooks, open loops, storytelling, and disruption are rewriting...

$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding (Literally)

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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