Send us Fan Mail🔔 Subscribe to this channel for exclusive content and updates!After pioneering health and wellness strategies as the first nutritionist for Starbucks, Katie Thomson became a mom and noticed a glaring problem in the baby food aisle. The market was dominated by fruit-heavy pouches that lacked balanced nutrition, prompting her to create a fresh, science-led solution for parents.------------------In this episode of Recipe to Revenue, host Leah Messina talks with Katie Thomson, co-founder and CEO of Square Baby. Katie shares her journey from corporate nutrition to launching a national direct-to-consumer baby food brand. She explains the mechanics of developing veggie-forward meals that meet USDA guidelines and how offering an early allergen introduction menu can help prevent severe food allergies.Listen to learn:☕ How Katie transitioned from Starbucks' first dietitian to a baby food entrepreneur 🥦 The science behind creating meals with half the sugar and twice the protein of most pouches 🥜 Why introducing the top eight allergens early is critical for food allergy prevention 🏆 The rigorous process of testing for heavy metals and earning the Clean Label Project Purity Award 📦 Navigating the logistics of sustainable packaging and nationwide frozen deliveryWhether you are launching a direct-to-consumer brand or looking to disrupt an established industry, Katie breaks down the exact plays needed to build a purpose-driven and predictable revenue engine.Learn more about Square Baby: 🌐 https://squarebaby.com/🚀 Learn More About Our Sponsors:Intercontinental Beverage Capital: https://inbevcapital.com/Sinuate Media: https://sinuatemedia.com/#recipetorevenue #babyfood #nutrition #entrepreneurship #squarebaby #earlyallergenintroduction #directtoconsumer #innovation #sustainablepackaging Support the show