Sixteenth Minute (of Fame)

After eight long years of research, Dr. Ally Louks posted to Twitter about completing her Ph. D : "Olfactory Ethics: The Politics of Smell in Modern and Contemporary Prose." The Elon-fueled right-wing internet freaked out. In an exclusive interview, Jamie speaks with Dr. Louks about the experience of reclaiming the narrative around a nasty online backlash to better educate anti-intellectuals on the sense we ignore the most.

Where do you go from pivoting your brand to nihilism? Horny, my friends. WILDLY horny. In our final installment of the Sentient Horny Brand series, Jamie speaks to the mind behind Duolingo’s chaotic, wildly horny social media presence Zaria Parvez. Remember when you couldn’t get the owl giving birth to sponges off your feed? Remember when you didn’t even WANT to? That was her, and getting there was a wild ride.
We talk about her journey from nearly taking down a Christian school to changing the way that Gen Z and Gen Alpha consumes advertising, one shitpost at a time. 

Picture this: it's 2020, you're clinging to sanity, and a frozen steak your mom used to eat after school called SteakUmm is now tweeting in the hopes of turning you into a socialist. But... what? Can one be radicalized by hot dog grade meat? Is what's being sold here an idea or microwaveable meat slop? In our penultimate installment of the Sentient Brands series, Jamie gets into the weeds with the mind behind the SteakUmm account, writer and social media director Nathan Allebach. Spoiler alert: we do, indeed, live in a society.

In part two of our 'Sentient Brands on Social Media' series, Jamie speaks to the GOAT of online joke writing -- the great Amy Brown, who defined the Wendy's brand on Twitter, then got radicalized and left Twitter in a blaze of bullying Elon Musk. We take a look at the brief moment where getting replied to by a cheeseburger could get you on the national news, and take a look at how a girl from Ohio goes from "Amy from Myspace" at the mall to a generation-defining social voice. Next week: nihilism and piss!

In part one of our ‘Sentient Brands on Social Media’ series, Jamie speaks with Serenity Discko, the original media writer behind the teenage edgelord Denny’s Tumblr account. But worry not, we go DEEP — Jamie sets the stage by tracing back our history of parasocial relationships with brands all the way back to World War I. Buckle in, the brands are getting angry, the brands are getting horny, and the brands want to be your best friend.