<p>In this episode of Captive Conversations, Adam Forman sits down with Catherine Gwynne, founder of 2G Design and Build, to explore the psychology behind hospitality design.</p><p><br></p><p>Catherine shares her journey from travelling the world in the drinks industry to building a hospitality design company focused on how spaces truly work. The conversation dives into why the best venues start with people, not aesthetics, and how staff experience directly shapes the guest experience.</p><p><br></p><p>They explore the importance of flow, acoustics, atmosphere and emotional connection in hospitality spaces, and why operators must design environments that create memories if they want guests to return.</p><p><br></p><p>A fascinating conversation about the intersection of hospitality, culture and design.</p><p><br></p><p>#hospitality #restaurantdesign #guestexperience #hospitalityindustry #restaurants</p>