The Power of Branding: From Business Success to Personal Style In this episode of Tailored Talks, hosts Brad and Will discuss the importance of branding and its impact on both personal and business levels. The conversation kicks off with a personal wrist check, highlighting their respective vintage Rolex and Omega watches, and evolves into a discussion about personal branding, quiet luxury, and the role of fashion in self-expression. They recount a recent break-in at their store, handling the situation with a positive mindset and community support. The episode delves into the journey and evolution of their brand, OMJ, emphasizing the significance of small details and intentional branding. It concludes with practical advice for personal branding and reflections on brands they admire for their authenticity and community focus. 00:00 Introduction and Birthday Celebration 00:54 Wrist Check: Special Watches 01:39 The Power of Branding 02:36 Store Break-In and Community Support 05:41 Defining a Brand 06:19 Fashion Brands and Their Impact 12:29 Personal Branding and Style 14:40 OMJ Branding Journey 23:11 Community and Relatability 27:34 The Rise of Nuanced Men's and Women's Wear 28:03 Effort and Advantage in a Casual World 28:54 The Value of Elevating Your Style 29:58 Transformative Style Stories 32:15 Consistency and the Two Steps Forward Method 33:52 Overcoming Peer Pressure in Fashion 35:43 The Power of Vintage and Unique Style 40:48 AI and Personal Branding 44:26 Lessons from Successful Brands 48:22 The Importance of Details in Branding 52:19 Quiet Luxury and Final Thoughts