In this episode, we explore the evolving plant-based market, highlighting significant regulatory changes in the EU, Oatly's strategic efforts to improve its product offerings, and Burger King's innovative campaign to promote vegan options. We also discuss the industry's adaptation to challenges, including the rise of hybrid meat and dairy products and the growth of private label plant-based items. Additionally, we touch upon the EU's plans to modernize its novel food regulations and Oatly's initiatives to educate consumers about processed foods.Links to news stories:https://www.foodnavigator.com/Article/2025/07/01/plant-based-trends-2025/https://www.greenqueen.com.hk/eu-biotech-act-novel-food-approval-lab-grown-meat/https://www.foodnavigator-usa.com/Article/2025/07/01/oatly-doubles-down-on-consumer-education-and-premiumization/https://www.scotsman.com/lifestyle/food-and-drink/burger-king-is-giving-away-free-vegan-burgers-to-meat-lovers-to-show-them-how-tasty-they-are-5201538