Full Episode Page: Anthony Milia: Data Driven Marketing and My Best Business Decisions

Episode Summary: In this insightful episode of The Business Owner’s Journey, Nick Berry talks with Anthony Milia, founder of Milia Marketing, a Cleveland-based agency specializing in the Stone, Kitchen and Bath industry. Anthony shares his journey from running a generalist agency to creating a niche marketing powerhouse. He discusses the importance of data-driven marketing, the creation of his innovative marketing benchmarking platform, and the transformative role of EOS in his agency’s growth. From leveraging AI tools to offering actionable insights and advising clients, Anthony reveals the secrets to delivering a world-class partner experience. Whether you’re an entrepreneur looking to niche down, adopt EOS, or amplify your personal brand, Anthony provides lessons that will inspire you to take action and elevate your business.

Takeaways:

• Data transforms emotions into actionable marketing insights.
• Specializing in a niche amplifies impact and expertise.
• EOS boosts clarity, accountability, and focus across teams.
• AI enhances productivity but requires human insight.

Links:

• Milia Marketing's Website
• Anthony Milia's Official Site
• Marketing Magnifier Book by Anthony Milia
• Anthony on LinkedIn

Chapters

00:00 Marketing Benchmark Platform
03:52 Data Driven Marketing
08:40 Personal Branding and Growth
10:49 The Evolution of Milia Marketing
13:20 Kitchen and Bath Industry Marketing
16:23 Working with Family-Owned Businesses
19:01 Inflection Points in Business Growth
23:08 Learning from the Best Mentors
24:08 The Advantage of Niching Down
25:30 Clarity and Accountability from Implementing EOS 
26:52 Common Language is Another Benefit of EOS
29:02 The Journey of Writing a Book 
32:00 Speaking Engagements 
37:22 Goldman Sachs 10,000 Small Business Program 
39:45 The Value of Peer Advisory Groups

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The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

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