On this week’s episode, I sit down with Kira Jackson for a true masterclass in branding, business building, and marketing. As the Chief Brand Officer at Set Active, Kira walks us through her impressive career journey, from PR and Private Equity to leading one of today’s most influential apparel brands. This episode is a must-listen for anyone looking to elevate their brand or boost conversions with practical, high-impact marketing strategies. Kira breaks down everything from creating a strong brand identity to the power of storytelling, consumer experience, trends, engagement rates, and the brands she believes are doing it best. She also shares how to succeed when launching a business in popular markets, from ideation, product development and innovative marketing strategies.  What’s in this episode: Kira's Career Journey The Role of Storytelling in Marketing Transition to Set Active Challenges and Strategies at Set Active Identifying Gaps in the Market Innovative Marketing Strategies Top Brands and Their Marketing Success //  MORE FROM BRYONY // Use BEYOND30 to get a free 30-days on the Pilates By Bryony app here. Visit pilatesbybryony.com and shop our products here. Follow me on Instagram @bryonydeery @pilatesbybryony. Watch Beyond the Mat on YouTube. Produced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond the Mat

Dear Media, Bryony Deery

Mastering Brand Building and Marketing with Kira Jackson, From Private Equity to Chief Brand Officer at Set Active

JAN 22, 202654 MIN
Beyond the Mat

Mastering Brand Building and Marketing with Kira Jackson, From Private Equity to Chief Brand Officer at Set Active

JAN 22, 202654 MIN

Description

On this week’s episode, I sit down with Kira Jackson for a true masterclass in branding, business building, and marketing. As the Chief Brand Officer at Set Active, Kira walks us through her impressive career journey, from PR and Private Equity to leading one of today’s most influential apparel brands.This episode is a must-listen for anyone looking to elevate their brand or boost conversions with practical, high-impact marketing strategies.Kira breaks down everything from creating a strong brand identity to the power of storytelling, consumer experience, trends, engagement rates, and the brands she believes are doing it best. She also shares how to succeed when launching a business in popular markets, from ideation, product development and innovative marketing strategies. What’s in this episode:Kira's Career JourneyThe Role of Storytelling in MarketingTransition to Set ActiveChallenges and Strategies at Set ActiveIdentifying Gaps in the MarketInnovative Marketing StrategiesTop Brands and Their Marketing Success//  MORE FROM BRYONY //Use BEYOND30 to get a free 30-days on the Pilates By Bryony app here.Visit pilatesbybryony.com and shop our products here.Follow me on Instagram @bryonydeery @pilatesbybryony.Watch Beyond the Mat on YouTube.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.