<description>&lt;p&gt;So, who&amp;nbsp;&lt;em&gt;really&amp;nbsp;&lt;/em&gt;won the Australian Open? (Pssst it was a brand of course!)&lt;/p&gt; &lt;p&gt;In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!&lt;/p&gt; &lt;p&gt;Brands and resources mentioned:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://www.mecca.com/en-au/about-mecca/mecca-australian-open/"&gt;Mecca's AO Activation&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://waterdrop.com.au/collections/australian-open?tw_source=google&amp;amp;tw_adid=726095613768&amp;amp;tw_campaign=21837187897&amp;amp;gad_source=1&amp;amp;gad_campaignid=21837187897&amp;amp;gbraid=0AAAAApQvpmrnDpk_i500Je5pLk_AW0RAc&amp;amp;gclid=Cj0KCQiAqeDMBhDcARIsAJEbU9T4PKADW_ECNa47JJybGYgoqUGd8uS0HeSt1fFavXS0c4y6Cc9JinkaAn8wEALw_wcB"&gt;Waterdrop&lt;/a&gt;&lt;/li&gt; &lt;li&gt;Ralph Lauren&lt;/li&gt; &lt;li&gt;Lune Croissants&lt;/li&gt; &lt;li&gt;Nike&lt;/li&gt; &lt;li&gt;&lt;a href="https://archive.com/"&gt;Archive&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.letshotsource.com/"&gt;HotSource&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://baredfootwear.com/au"&gt;Bared Footwear&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://www.bomberry.au/"&gt;Bomberry&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Marketing ATM

Jess Ruhfus & Anaita Sarkar

Melon Balls, Gifting & Popup Mystery Freezers 💣

FEB 23, 202632 MIN
Marketing ATM

Melon Balls, Gifting & Popup Mystery Freezers 💣

FEB 23, 202632 MIN

Description

So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own! Brands and resources mentioned: Mecca's AO Activation Waterdrop Ralph Lauren Lune Croissants Nike Archive HotSource Bared Footwear Bomberry See omnystudio.com/listener for privacy information.