<p>What if banks could actively make the world better – for people, communities and the planet – without sacrificing financial sustainability? </p><p> </p><p>In the fourth episode of The Purpose Pioneers, a new podcast series from Positive News, we meet Mark Clayton, CEO of Triodos Bank UK, an ethical bank dedicated to funding positive social, environmental and cultural change. </p><p> </p><p>Triodos is not just a bank, it is a purpose-driven organisation aiming to “finance change and change finance,” proving that profit and ethics can coexist. From supporting renewable energy projects to funding organic food, community housing and nature-based solutions, Triodos shows that banking can create practical impact while respecting long-term environmental and social goals. </p><p> </p><p>In conversation with Positive News’ Sarah LaBrecque, Mark reflects on three defining moments that shaped his commitment to ethical finance: his early career in mainstream banking, leading a society-focused financial education programme at HSBC, and his shift into roles at Unity Trust Bank and later Triodos. These experiences helped him move from frustration with short-termism to a vision for a bank where profit serves people and planet alike. </p><p> </p><p>Mark shares the challenges and rewards of leading an ethical bank, from navigating climate challenges and political uncertainty to witnessing real-world impact. He talks about moments of joy, such as a child smiling for the first time thanks to a Triodos-supported project, and walking on land restored to meadow through nature-based investments. </p><p> </p><p>The episode explores what it takes to run a values-led business in a complex, high-stakes sector, and how purpose-driven organisations can make financial, social and environmental outcomes mutually reinforcing. Mark also reflects on his personal motivation: ensuring the next generation inherits a world where ethical banking is the norm, not the exception. </p><p> </p><p>-- </p><p> </p><p>The Purpose Pioneers is a new podcast series from PositiveNews about the journey of turning ideals into action. </p><p><br /></p><p>Producer: Simon Elliott, Crowdfindervideo </p><p>Host and story editor: Sarah LaBrecque </p><p>Series editor: Tom Pattinson </p><p>Production lead: Pauline Milligan </p><p>Executive producer: Sean Wood </p><p> </p><p>The Purpose Pioneers is sponsored by Triodos Bank, a bank for people and organisations who want to create positive impact. </p><p> </p><p>-- </p><p> </p><p>#positivenews #purpose #leadership #sustainability #podcast#PurposePioneers #sustainablesolutions #solutionsjournalism </p>