<description>&lt;p&gt;Cole Courson of Unify shares:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why 30 to 40% of the pipeline should still come from AEs&lt;/li&gt;&lt;li&gt;How AI is amplifying, not replacing, every stage of pipeline generation&lt;/li&gt;&lt;li&gt;The cost of a misaligned ICP and how to fix it fast&lt;/li&gt;&lt;li&gt;The power of founder-led growth and how Unify invests in it&lt;/li&gt;&lt;li&gt;Why fewer reps + smarter AI = a better GTM strategy&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;If you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.&lt;/p&gt;&lt;h5&gt;Follow Cole Courson on &lt;a href="https://www.linkedin.com/in/coleeloc/" rel="noopener noreferrer" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/h5&gt;&lt;h5&gt;&lt;br&gt;&lt;/h5&gt;&lt;h5&gt;Follow Manoj Ramnani on &lt;a href="https://www.linkedin.com/in/manojramnani/" rel="noopener noreferrer" target="_blank"&gt;LinkedIn&lt;/a&gt;&lt;/h5&gt;</description>

B2B Pipeline Pioneers

SalesIntel

From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

JUL 22, 202513 MIN
B2B Pipeline Pioneers

From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny

JUL 22, 202513 MIN

Description

Cole Courson of Unify shares:Why 30 to 40% of the pipeline should still come from AEsHow AI is amplifying, not replacing, every stage of pipeline generationThe cost of a misaligned ICP and how to fix it fastThe power of founder-led growth and how Unify invests in itWhy fewer reps + smarter AI = a better GTM strategyIf you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.Follow Cole Courson on LinkedInFollow Manoj Ramnani on LinkedIn