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" class="jsx-3162370740">In this episode, Oskar sits down with Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, to explore the transformative power of AI in creativity, business, and beyond. Daniel shares his unique journey, from pitching Elon Musk on a yacht to pioneering neuromorphic computing, a new approach inspired by the human brain. With a background that spans AI research, consulting, and public speaking, Daniel offers a rare perspective on how artificial intelligence is reshaping industries and challenging what it means to be creative.
They discuss the practical applications of AI in marketing, why data is the true differentiator in today’s business landscape, and how AI can augment human creativity rather than replace it. Daniel also touches on the ethical implications of developing conscious machines and why he believes AI can be a force for good—making life more abundant, efficient, and meaningful.
If you’re curious about how AI is influencing the future of creativity, commerce, and human potential, this conversation will leave you with plenty to think about.
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In this episode, Oskar sits down with Patrick Zinga, Digital Media Lead at Heineken, to explore the intersection of creativity, technology, and data in modern marketing. Patrick shares his career journey, from his early days working at top global agencies like Mindshare and Publicis, to leading marketing innovations at Heineken.
They discuss the evolution of marketing technology, how Patrick’s team uses first-party data and AI to shape personalized, performance-driven campaigns, and why Heineken embraces a “bravery score” to take creative risks that pay off. Patrick also reflects on the evolving culture of brand communication and how large brands must remain adaptable in an ever-shifting media landscape.
If you’re curious about the future of AI in marketing, the role of data in creativity, and what it takes to lead digital strategy at a global brand, this is an episode you don’t want to miss!
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