<description>&lt;p&gt;Your “dream exit” is probably a math problem you haven’t done yet. Gigi Lee Chang built Plum Organics to a reported nine-figure exit to Campbell Soup Company — then tells the part founders don’t talk about: dilution, losing control, and why the headline is rarely what hits your bank account.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In this episode, Carrie Kerpen sits down with Gigi Lee Chang to unpack the real trade: raising money to go faster… and watching the cap table quietly decide what you “walk away with.” We talk about the pouch pivot that changed the category, the behind-the-scenes reality of board power, and the uncomfortable truth that “entrepreneur” became a status badge — not a job description.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;02:52 Meet Gigi Lee Chang&lt;/p&gt;&lt;p&gt;04:17 The Idea Behind Plum Organics&lt;/p&gt;&lt;p&gt;07:26 Early Challenges Building The Brand1&lt;/p&gt;&lt;p&gt;0:39 The Pouch That Changed The Category&lt;/p&gt;&lt;p&gt;22:07 The Shift To Plum As The Core Brand&lt;/p&gt;&lt;p&gt;22:55 Looking Back On The Decision&lt;/p&gt;&lt;p&gt;25:01 When Gigi Lost Control Of The Company&lt;/p&gt;&lt;p&gt;25:48 How Investors Actually Think&lt;/p&gt;&lt;p&gt;28:15 Selling Plum Organics To Campbell’s&lt;/p&gt;&lt;p&gt;29:20 Life After The Acquisition&lt;/p&gt;&lt;p&gt;30:32 Entrepreneur Vs Small Business Owner&lt;/p&gt;&lt;p&gt;41:18 What Gigi Is Building Now&lt;/p&gt;
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Your “dream exit” is probably a math problem you haven’t done yet. Gigi Lee Chang built Plum Organics to a reported nine-figure exit to Campbell Soup Company — then tells the part founders don’t talk about: dilution, losing control, and why the headline is rarely what hits your bank account. In this episode, Carrie Kerpen sits down with Gigi Lee Chang to unpack the real trade: raising money to go faster… and watching the cap table quietly decide what you “walk away with.” We talk about the pouch pivot that changed the category, the behind-the-scenes reality of board power, and the uncomfortable truth that “entrepreneur” became a status badge — not a job description. 02:52 Meet Gigi Lee Chang04:17 The Idea Behind Plum Organics07:26 Early Challenges Building The Brand10:39 The Pouch That Changed The Category22:07 The Shift To Plum As The Core Brand22:55 Looking Back On The Decision25:01 When Gigi Lost Control Of The Company25:48 How Investors Actually Think28:15 Selling Plum Organics To Campbell’s29:20 Life After The Acquisition30:32 Entrepreneur Vs Small Business Owner41:18 What Gigi Is Building Now

The Exit Whisperer

#66 - Gigi Lee Chang (Plum Organics)

#66 - Gigi Lee Chang (Plum Organics)

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