<description>&lt;p&gt;In this episode of The Exit Whisperer, Carrie sits down with Amanda Goetz, founder of House of Wise and author of Toxic Grit, to unpack one of the most dangerous deal structures founders don’t talk about: the equity sale with no cash.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Amanda shares the full, unfiltered story of selling her fast-growing brand in an equity deal that looked “perfect” on paper — and how it quietly turned into a nightmare. We get into the emotional state founders are in when they sell, the paperwork everyone assumes gets handled, and the brutal reality of what happens when it doesn’t.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;00:47 Meet Amanda Goetz&lt;/p&gt;&lt;p&gt;02:13 The Rise Of House Of Wise&lt;/p&gt;&lt;p&gt;02:42 Challenges In Fundraising&lt;/p&gt;&lt;p&gt;04:30 The Equity Deal (No Cash, High Risk)&lt;/p&gt;&lt;p&gt;04:43 When The Deal Started To Go Wrong&lt;/p&gt;&lt;p&gt;07:15 The Personal And Financial Fallout&lt;/p&gt;&lt;p&gt;10:28 Lessons Learned And Hard Advice&lt;/p&gt;&lt;p&gt;12:46 Decisions Made Under Pressure&lt;/p&gt;&lt;p&gt;13:39 Letting Go: Identity, Trauma, And Loss&lt;/p&gt;&lt;p&gt;14:38 When New Management Took Over&lt;/p&gt;&lt;p&gt;15:57 Starting Over: 2025 And Beyond&lt;/p&gt;&lt;p&gt;16:19 Finding New Roles And Creative Energy&lt;/p&gt;&lt;p&gt;16:57 From Newsletter To Book Deal&lt;/p&gt;&lt;p&gt;20:25 What “Toxic Grit” Really Means&lt;/p&gt;&lt;p&gt;23:17 The 10 Characters That Shape A Life&lt;/p&gt;
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In this episode of The Exit Whisperer, Carrie sits down with Amanda Goetz, founder of House of Wise and author of Toxic Grit, to unpack one of the most dangerous deal structures founders don’t talk about: the equity sale with no cash. Amanda shares the full, unfiltered story of selling her fast-growing brand in an equity deal that looked “perfect” on paper — and how it quietly turned into a nightmare. We get into the emotional state founders are in when they sell, the paperwork everyone assumes gets handled, and the brutal reality of what happens when it doesn’t. 00:47 Meet Amanda Goetz02:13 The Rise Of House Of Wise02:42 Challenges In Fundraising04:30 The Equity Deal (No Cash, High Risk)04:43 When The Deal Started To Go Wrong07:15 The Personal And Financial Fallout10:28 Lessons Learned And Hard Advice12:46 Decisions Made Under Pressure13:39 Letting Go: Identity, Trauma, And Loss14:38 When New Management Took Over15:57 Starting Over: 2025 And Beyond16:19 Finding New Roles And Creative Energy16:57 From Newsletter To Book Deal20:25 What “Toxic Grit” Really Means23:17 The 10 Characters That Shape A Life

The Exit Whisperer

#67 - Amanda Goetz (House of Wise)

#67 - Amanda Goetz (House of Wise)

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