<p>You probably don&#39;t know this, but ...</p><p>Maine is home to some of the cleanest water in the country.</p><p>So when accomplished businesswoman <a href="https://www.linkedin.com/in/jenmillard/" target="_blank" rel="ugc noopener noreferrer">Jen Millard</a> - who spent 30+ years building big CPG brands all over the country - returned to her home state of Maine a few years ago, she knew she wanted to capitalize on the opportunity.</p><p>Her idea? </p><p>Canned water sourced straight from Sebago Lake, one of the cleanest lakes the United States has to offer.</p><p>Now, nearly two years after forming the business, Millard says Mainelove is at a &quot;do-or-die&quot; moment.</p><p>From The Canopy Hotel in Portland, Millard and <a href="https://www.instagram.com/troy_farkas/" target="_blank" rel="ugc noopener noreferrer">host Troy Farkas</a> discuss the unexpected origin story of <a href="https://www.instagram.com/mainelovelife/" target="_blank" rel="ugc noopener noreferrer">Mainelove</a>, the complex (yet also simple) process of getting the water from Sebago Lake into a can you can drink, the importance of keeping all the revenue from this business in Maine, their recent expansion into N.H. and Mass., as well as their hopes to expand to Fla. later this year. </p><p>Plus, why now is the time to go all in and think even bigger.</p><p>To get your hands on cans of Mainelove water, you can find it at Lil&#39;s, Henry&#39;s Bagels, 3S Artspace, The Community Oven, Golden Harvest, and more. You can also order cases of water directly from <a href="https://mainelove.com/?srsltid=AfmBOooHMSUVBTSwO_tQhtfx8eME9YBsMq0KkkTMV_joihwRhe9gGocy" target="_blank" rel="ugc noopener noreferrer">Mainelove.com</a>.</p><p>SPONSORS:</p><ul><li>Business coach <a href="https://www.instagram.com/thejenniferwilder/" target="_blank" rel="ugc noopener noreferrer">⁠⁠Jennifer Wilder⁠⁠</a>: <a href="https://www.budgetblinds.com/the-seacoast-nh/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠</a>Women can get $100 off 1:1 private advisory with one of the Seacoast&#39;s top business minds! Lock in your discount and book your time with Jen by visiting <a href="https://thejenniferwilder.com/seacoaststories" target="_blank" rel="ugc noopener noreferrer">⁠⁠TheJenniferWilder.com/seacoaststories⁠⁠</a></li><li><a href="https://oomph.salon/" target="_blank" rel="ugc noopener noreferrer">⁠⁠Oomph Salon⁠⁠⁠</a>: Special happy hour haircuts for just $45 at New England&#39;s top-rated salon! </li><li><a href="https://www.budgetblinds.com/the-seacoast-nh/" target="_blank" rel="ugc noopener noreferrer">Visit Budget Blinds of the Seacoast⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> for local windows, shades, &amp; creating your cozy Seacoast dream home!</li></ul><p>AFFILIATE LINKS:</p><ul><li><a href="https://www.3bridgesyoga.com/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠3 Bridges Yoga⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>: NEW yoga students can unlock a stellar deal of $45 for unlimited classes at the Seacoast&#39;s top yoga studio for a month! Visit <a href="https://www.3bridgesyoga.com/schedule" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠3BridgesYoga.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>, select the &quot;Seacoast Stories&quot; special, and type in promo code SEACOASTSTORIES to activate the deal.</li><li><a href="https://www.instagram.com/studioonecycle/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠Studio One⁠⁠⁠⁠⁠⁠⁠</a>: Use the code COASTIE26 at checkout on <a href="https://studioonecycling.com/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠the Studio One website⁠⁠⁠⁠⁠⁠⁠⁠</a> to unlock a 1-month trial of UNLIMITED spin, yoga, strength, pilates, and barre classes for a special price of $25 for &quot;Seacoast Stories&quot; listeners ONLY!</li></ul><p>UPCOMING EVENTS:</p><ul><li>Seacoast Stories Dinner Club pres. by Market Square Bakehouse: Friday, April 3, in Amesbury, Mass.! <a href="https://seacoaststories.dnnr.io/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠Sign up here.⁠⁠⁠</a><em></em></li><li>Seacoast Stories Dinner Club: Wednesday, April 15, in Manchester, N.H.! <a href="https://seacoaststories.dnnr.io/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠Sign up here.⁠⁠⁠⁠</a><em></em></li></ul><p>EPISODE CHAPTERS:</p><ul><li>SPONSOR: Budget Blinds of the Seacoast (00:00)</li><li>The Mainelove origin story (01:15)</li><li>The BTS of building a canned water company (15:37)</li><li>SPONSORS: Biz coach Jennifer Wilder &amp; Oomph Salon (29:12)</li><li>Why she&#39;s keen on keeping all the business in Maine (32:35)</li><li>Expanding the brand to FL, NH, MA, and more (38:56)</li><li>The do-or-die stage of bulding this business (49:22)</li></ul>