<p><a href="https://www.instagram.com/cswhelan/" rel="ugc noopener noreferrer" target="_blank">Cody Whelan⁠</a> was miserable.</p><p>Feeling purposeless in his geology career, he came home after work every day tired, irritable, and wondering why he was still putting himself through this. He dreamt of a different life for himself, a life centered on purpose, service, and connection. And after seven years of business ideas gnawing at him, he finally decided to pull the plug on his stable career so he could throw himself into the unstable waters of entrepreneurship.</p><p>Enter <a href="https://treelineoutfittersco.com/" rel="ugc noopener noreferrer" target="_blank">⁠Treeline Outfitters⁠</a>: Portsmouth's home for high-quality sustainable outdoor gear, delicious local beer, and genuine connection with like-minded human beings.</p><p>Since opening their doors in February 2024, Treeline has felt the full force of the community coming out to support them, which shines through in their weekly run club, which now attracts between 60-100 people every Thursday night.</p><p>From the taproom of Treeline Outfitters in the West End of Portsmouth, Cody and his wife <a href="https://www.instagram.com/ekwesell/" rel="ugc noopener noreferrer" target="_blank">⁠Emily Kwesell⁠</a> sit down with <a href="https://www.instagram.com/troy_farkas/" rel="ugc noopener noreferrer" target="_blank">⁠⁠host Troy Farkas⁠⁠</a> to discuss why Cody began to resent his lucrative geology career, why it took him so long to take the leap, where the initial idea for Treeline came from, the explosive growth of run club, navigating the highs and lows of entrepreneurship, and much more.</p><p>To learn more about Treeline's gear, beer, and events, visit <a href="https://treelineoutfittersco.com/?srsltid=AfmBOor1u_J142CJ9_mFQvBOJf23L566KiKFLnTrKjuiAzZ5BFI1FiH8" rel="ugc noopener noreferrer" target="_blank">⁠⁠TreelineOutfittersCo.com⁠⁠</a> or follow them on Instagram <a href="https://www.instagram.com/treeline_outfitters/" rel="ugc noopener noreferrer" target="_blank">⁠⁠@treeline_outfitters⁠⁠</a>.</p><p>CHAPTERS:</p><ul><li>Treeline's role in the 'Seacoast Stories' origin story (00:00)</li><li>Why Cody started hating his job (07:00)</li><li>What pushed them to start Treeline Outfitters (19:44)</li><li>SPONSORS: Budget Blinds + Dermatology &amp; Skin Health (30:00)</li><li>How Treeline chooses their gear and beer (32:40)</li><li>The growth of run club (42:14)</li><li>Why Cody feels wealthier than ever (49:52)</li></ul><p>SPONSORS:</p><ul><li><a href="https://www.brasstacksphotography.com/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠</a>To get started on a path toward better financial investment, email our friend David Higgins <a href="mailto:[email protected]" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>! He's a Portsmouth legend, and you won't regret it.</li></ul><ul><li><a href="https://studhttps://dermskinhealth.com/iowellness.org/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠Dermatology &amp; Skin Health⁠⁠⁠</a>: Get 15% off botox, filler, and laser treatments at all DSH locations by mentioning "Seacoast Stories" at checkout for the REST OF 2026! </li></ul><p>UPCOMING EVENTS:</p><ul><li>Seacoast Stories Dinner Club: The club that's regularly attracting ~100 people heads to Portland, Maine, on Wednesday, June 3! We also head back to Hampton, N.H., on Wednesday, June 17. <a href="https://seacoaststories.dnnr.io/" rel="ugc noopener noreferrer" target="_blank">⁠Book your seat at the table here.⁠</a></li></ul><p>AFFILIATE LINKS:</p><ul><li><a href="https://www.3bridgesyoga.com/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠3 Bridges Yoga⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>: NEW yoga students can unlock a stellar deal of $45 for unlimited classes at the Seacoast's top yoga studio for a month! Visit <a href="https://www.3bridgesyoga.com/schedule" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠3BridgesYoga.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>, select the "Seacoast Stories" special, and type in promo code SEACOASTSTORIES to activate the deal.</li><li><a href="https://www.instagram.com/studioonecycle/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Studio One⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>: Use the code COASTIE26 at checkout on <a href="https://studioonecycling.com/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠the Studio One website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> to unlock a 2-week trial of UNLIMITED spin, yoga, strength, pilates, and barre classes for a special price of $25 for "Seacoast Stories" listeners ONLY!</li></ul>