EP74: The best and worst ecommerce niches of 2025
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down one of the most debated questions in entrepreneurship: should you build a business based on passion or on skillset? From there, the crew dives into a no-BS analysis of the best and worst eCommerce business models to start in 2025, looking at the real factors that make or break a brand like margins, returns, customer support demands, marketplace competition, paid advertising performance, and evolving consumer spending trends.What you’ll learn:The difference between building from passion vs. building from your actual skillsetThe best and worst eCommerce businesses to start in 2025Which categories have the strongest margins and repeat potentialWhy some “trendy” product types are a financial and logistical nightmareHow returns, support, and ad costs are quietly killing certain industriesWhy the founder’s mindset, adaptability, and execution matter more than the idea itselfIf you’re thinking about launching a brand, pivoting your current business, or just want a behind-the-scenes look at the real economics of eCom, this episode is your reality check._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:30 Welcome to the ASOM Pod01:08 Meet the Hosts02:08 Game Time: Best and Worst eCommerce Businesses to Start03:52 High Margin eCommerce Categories05:45 Low Margin eCommerce Categories11:59 Marketplace Competition: Best and Worst Businesses21:45 Paid Advertising: Best and Worst Categories24:50 The Challenge of Selling Tumblers25:16 Returns and Customer Support Insights29:26 Trends in Consumer Spending33:09 Best and Worst eCommerce Business Models39:23 The Importance of the Founder in Business Success41:05 Conclusion and Final Thoughts___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips