EP76: Shopify struggles, slower sales, big black friday cyber monday ecom lessons
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down everything that happened across Black Friday and Cyber Monday and what it means for the future of eCommerce. From Shopify’s massive sales spike to unexpected wins in new customer acquisition, the crew digs into the consumer behavior shifts, platform performance issues, and emerging trends shaping the next wave of digital retail.What you’ll learn:How Shopify handled BFCM including the sales surge and the technical issues merchants feltWhy buy now, pay later continues to influence conversions (and the hidden risks most brands ignore)How AI is changing product research, shopping behaviors, and traffic qualityWhy AppLovin is quietly becoming a serious challenger to Meta for customer acquisitionHow retail expectations differ by channel and why brands must innovate fasterWhat AI means for SEO, marketplaces, and the future barriers to entry in eCommerceThe team’s predictions for where digital commerce is headed nextIf you’re trying to understand how AI and consumer behavior will reshape the industry, this episode gives you a sharp, actionable breakdown of what’s happening now and what’s coming._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer00:24 Welcome to the ASOM Pod00:53 Discussing Black Friday and Cyber Monday02:27 Amazon's Strategy and Consumer Behavior03:57 Black Friday Product Launches and Consumer Trends12:57 Retail Experiences and Consumer Preferences18:44 Shopify's Performance and Technical Issues34:20 Buy Now, Pay Later Trends36:14 Merchant Fees and Payment Structures36:40 Buy Now, Pay Later Risks and Benefits40:07 AI's Impact on eCommerce Traffic42:50 SEO and AI: The New Frontier46:46 AppLovin vs. Meta: A Data Comparison53:56 Black Friday and Cyber Monday Insights01:04:52 Predictions for the Future of eCommerce___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips