A new magazine, made of paper and real stories. STÜA is Alta Badia’s editorial project, born from the land itself and giving voice to those who live it, know it deeply, and care for it every day. We talk about it with Anna Quinz, founder of FranzLab and curator of the project, Andy Pertot, hotelier and president of Alta Badia Brand, and Milena Callegari, part of the team that brought it to life. An honest conversation about identity, quality, and the need to create spaces where people can truly see themselves—now more than ever.