<p>Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like Lovable gaining attention, Bubble is repositioning itself from no-code pioneer to the superior alternative to AI-generated code that still requires developer knowledge.</p><p>Deedi shares how her 5-person content team is shifting toward customer storytelling, why social belongs under content (not distribution), and how they measure success when traditional attribution doesn't tell the whole story.</p><p>Key topics covered:</p><p>[00:00] Intro<br>[02:32] Category shift from no-code to AI coding era<br>[04:24] Competing against AI-generated code platforms<br>[06:08] Content team structure and channel strategy<br>[08:15] Building an army of community evangelists<br>[10:05] Social media as content function not distribution<br>[12:09] Twitter and LinkedIn bread and butter channels<br>[14:46] Personal vs company accounts strategy<br>[20:04] YouTube growth from 30K to 50K subscribers<br>[21:18] AI education conundrum for new users<br>[22:43] Customer-focused storytelling on YouTube<br>[24:24] Case studies wrapped in candy approach<br>[27:33] Episodic content as new TV format<br>[30:10] Self-reported attribution and KPI challenges<br>[32:09] Impressions plus engagement social metrics<br>[34:00] In-platform success over click tracking<br>[37:32] Resource privilege in content measurement<br>[39:00] Paid influencer vs organic ambassador programs<br>[42:47] Organic plus paid content opportunities<br>––<br>This episode is brought to you by Hatch.</p><p>Hatch helps B2B companies build efficient content engines through video podcasts, short-form video, and YouTube. Learn more at hatch.fm.</p>

95% Content

Erik Jacobson from Hatch

Bubble's Content Strategy for Turning 6M Users Into a Growth Engine (w/ Deedi Brown, Head of Content)

APR 9, 202644 MIN
95% Content

Bubble's Content Strategy for Turning 6M Users Into a Growth Engine (w/ Deedi Brown, Head of Content)

APR 9, 202644 MIN

Description

Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like Lovable gaining attention, Bubble is repositioning itself from no-code pioneer to the superior alternative to AI-generated code that still requires developer knowledge.Deedi shares how her 5-person content team is shifting toward customer storytelling, why social belongs under content (not distribution), and how they measure success when traditional attribution doesn't tell the whole story.Key topics covered:[00:00] Intro[02:32] Category shift from no-code to AI coding era[04:24] Competing against AI-generated code platforms[06:08] Content team structure and channel strategy[08:15] Building an army of community evangelists[10:05] Social media as content function not distribution[12:09] Twitter and LinkedIn bread and butter channels[14:46] Personal vs company accounts strategy[20:04] YouTube growth from 30K to 50K subscribers[21:18] AI education conundrum for new users[22:43] Customer-focused storytelling on YouTube[24:24] Case studies wrapped in candy approach[27:33] Episodic content as new TV format[30:10] Self-reported attribution and KPI challenges[32:09] Impressions plus engagement social metrics[34:00] In-platform success over click tracking[37:32] Resource privilege in content measurement[39:00] Paid influencer vs organic ambassador programs[42:47] Organic plus paid content opportunities––This episode is brought to you by Hatch.Hatch helps B2B companies build efficient content engines through video podcasts, short-form video, and YouTube. Learn more at hatch.fm.