In this episode we break down the science behind price font size, why hiding your price reads as "embarrassed about the value," and how to use category psychology and price anchoring to justify premium pricing in crowded categories like supplements, meat snacks, and beyond. We also share a live test we're running this week on Meta ads and why most brands are still pricing like it's 2022. ⚡ IN THIS EPISODE → Why bigger price fonts can make your product feel 15% cheaper → The Walmart yellow-tag principle hiding in plain sight → Why most DTC brands shrink their prices (and why that's a confidence signal to customers) → How to anchor a $60/month supplement against "another sleepless night at 3 AM" → Why you should be price testing year-round, not once every 18 months → The "staple a teddy bear to a wall for $6M" lesson on category perception ⏱ TIMESTAMPS 00:00 The mullet, the headphones, and why Sarah is anxious about AI 04:15 The pricing quiz: what makes a price 26% more persuasive? 05:30 The answer nobody guesses right 07:00 Why small price fonts read like you're hiding something 09:00 The product categories where this works (and where it might not) 10:30 The car dealership test that proves the limit 12:15 Why we're still price testing in 2026 (and you should be too) 14:30 The hot tub infomercial trick: $3/day vs. the full price 15:45 Category psychology — why a Maserati and a Corolla both just "drive" 17:30 Be proud of being the most expensive brand in your category 18:30 Purposeful price anchors vs. the Amazon default 19:30 Reframing your category instead of competing inside it Source: https://app.sciencesays.com/p/numbers-in-larger-fonts-are-more-persuasive 👉 Join Sarah's Creative Strategy Community: skool.com/tether-lab ─────────────────────────────────── 🎙 CO-HOSTS ─────────────────────────────────── Sarah Levinger 🌐 tetherinsights.io 🐦 x.com/SarahLevinger 💼 linkedin.com/in/sarahlevinger 📸 instagram.com/sarah.levinger ▶️ youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Nate Lagos 🐦 x.com/natelagos 💼 linkedin.com/in/natelagos 🎧 Tactical & Practical Podcast: podcasts.apple.com/us/podcast/tactical-practical/id1752915534