<description>&lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;What if everything you've been told about the "right" ad length is wrong?&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;In this episode of Brain Driven Brands, Sarah and Nate dive into a surprising new study showing that one oddly specific video length outperformed the standard 15–30 second format — driving 40% more traffic and 3X engagement.&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;They break down:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" style="font-size: 12pt;" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;span style="font-size: 12pt;"&gt;Why shorter ads spark curiosity (and clicks) while longer ones stall&lt;/span&gt;&lt;br /&gt; &lt;br /&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" style="font-size: 12pt;" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;span style="font-size: 12pt;"&gt;The real "job" of an ad vs. your landing page&lt;/span&gt;&lt;br /&gt; &lt;br /&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" style="font-size: 12pt;" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;span style="font-size: 12pt;"&gt;Why benefit-first storytelling beats pain-point rambling&lt;/span&gt;&lt;br /&gt; &lt;br /&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" style="font-size: 12pt;" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;span style= "font-size: 12pt;"&gt;Live ad-read experiments (yes, in under 10 seconds)&lt;/span&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;Source: https://app.sciencesays.com/p/keep-video-ads-under-10-seconds&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;👉 Learn more how to apply psychology to your ads: &lt;a href= "http://skool.com/tether-lab%5C"&gt;skool.com/tether-lab&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;CoHost: Nate Lagos&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;Twitter: &lt;a href= "https://x.com/natelagos"&gt;https://x.com/natelagos&lt;br /&gt;&lt;/a&gt;LinkedIn: &lt;a href= "https://www.linkedin.com/in/natelagos/"&gt;https://www.linkedin.com/in/natelagos/&lt;br /&gt; &lt;/a&gt;Tactical and Practical Podcast: &lt;a href= "https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534"&gt; https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;CoHost: Sarah Levinger&lt;/span&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;Learn more at: &lt;a href= "https://www.tetherinsights.io/"&gt;https://www.tetherinsights.io/&lt;br /&gt; &lt;/a&gt;Twitter: &lt;a href= "https://x.com/SarahLevinger"&gt;https://x.com/SarahLevinger&lt;br /&gt;&lt;/a&gt;Linkedin: &lt;a href= "https://www.linkedin.com/in/sarahlevinger/"&gt;https://www.linkedin.com/in/sarahlevinger/&lt;br /&gt; &lt;/a&gt;Instagram: &lt;a href= "https://www.instagram.com/sarah.levinger/"&gt;https://www.instagram.com/sarah.levinger/&lt;br /&gt; &lt;/a&gt;Watch me on YouTube: &lt;a href= "https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg"&gt;https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Brain Driven Brands

Sarah Levinger

The Weird Ad Length That Drove 40% More Traffic

OCT 7, 202522 MIN
Brain Driven Brands

The Weird Ad Length That Drove 40% More Traffic

OCT 7, 202522 MIN

Description

What if everything you've been told about the "right" ad length is wrong?

In this episode of Brain Driven Brands, Sarah and Nate dive into a surprising new study showing that one oddly specific video length outperformed the standard 15–30 second format — driving 40% more traffic and 3X engagement.

They break down:

  • Why shorter ads spark curiosity (and clicks) while longer ones stall

  • The real "job" of an ad vs. your landing page

  • Why benefit-first storytelling beats pain-point rambling

  • Live ad-read experiments (yes, in under 10 seconds)

Source: https://app.sciencesays.com/p/keep-video-ads-under-10-seconds

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg