<description>&lt;p&gt;What if a QR code at a live show could route thousands of people to exactly the right place to make a difference — based on where they're scanning from?&lt;/p&gt;&lt;p&gt;Pete Kronowitt is "an activist with a music problem" and board member of Music Declares Emergency. He joins Zena and Mark to talk about the organization's Amplify program — a system that gives artists at any level a simple, trackable way to direct their audiences toward high-impact organizations. He breaks down how it works, why it works, and what a small 10-show tour with a 36% conversion rate taught him about human behavior and mobilization.&lt;/p&gt;&lt;p&gt;Also in this episode: how a songwriting workshop produced a track recorded by 2,500 kids worldwide, and how that project evolved into a solar installation program connecting schools across continents.&lt;/p&gt;&lt;p&gt;Topics: fan engagement · artist strategy · music industry · Amplify program · Music Declares Emergency · behavioral mobilization · school solar partnerships&lt;/p&gt;&lt;p&gt;Connect With Our Guests:&lt;/p&gt;&lt;p&gt;&lt;u&gt;&lt;a href="https://www.facebook.com/musicdeclares/" rel="noopener noreferrer" target="_blank"&gt;Music Declares on Facebook&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;&lt;u&gt;&lt;a href="https://www.instagram.com/musicdeclaresus/" rel="noopener noreferrer" target="_blank"&gt;Music Declares US on Instagram&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;&lt;u&gt;&lt;a href="https://www.instagram.com/musicdeclares/" rel="noopener noreferrer" target="_blank"&gt;Music Declares UK on Instagram&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;&lt;u&gt;&lt;a href="https://www.tiktok.com/@musicdeclares?lang=en" rel="noopener noreferrer" target="_blank"&gt;Music Declares on TikTok&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;Peter Kronowitt:&lt;/p&gt;&lt;p&gt;&lt;a href="https://open.spotify.com/artist/0W7TuCMPTieZxvX1XJkNfk" rel="noopener noreferrer" target="_blank"&gt;Spotify&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://music.apple.com/us/artist/pete-kronowitt/5130188" rel="noopener noreferrer" target="_blank"&gt;Apple Music&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Connect With our hosts:&lt;/p&gt;&lt;p&gt;&lt;u&gt;&lt;a href="https://www.linkedin.com/in/zenaharris/" rel="noopener noreferrer" target="_blank"&gt;Zena Harris on LinkedIn&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;&lt;p&gt;&lt;u&gt;&lt;a href="https://www.linkedin.com/in/rabinmark/" rel="noopener noreferrer" target="_blank"&gt;Mark Rabin on LinkedIn&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;</description>

The Tie-In

Zena Harris and Mark Rabin

How Artists Are Using Concerts to Move Fans to Action | Pete Kronowitt

MAR 10, 202636 MIN
The Tie-In

How Artists Are Using Concerts to Move Fans to Action | Pete Kronowitt

MAR 10, 202636 MIN

Description

What if a QR code at a live show could route thousands of people to exactly the right place to make a difference — based on where they're scanning from?Pete Kronowitt is "an activist with a music problem" and board member of Music Declares Emergency. He joins Zena and Mark to talk about the organization's Amplify program — a system that gives artists at any level a simple, trackable way to direct their audiences toward high-impact organizations. He breaks down how it works, why it works, and what a small 10-show tour with a 36% conversion rate taught him about human behavior and mobilization.Also in this episode: how a songwriting workshop produced a track recorded by 2,500 kids worldwide, and how that project evolved into a solar installation program connecting schools across continents.Topics: fan engagement · artist strategy · music industry · Amplify program · Music Declares Emergency · behavioral mobilization · school solar partnershipsConnect With Our Guests:Music Declares on FacebookMusic Declares US on InstagramMusic Declares UK on InstagramMusic Declares on TikTokPeter Kronowitt:SpotifyApple MusicConnect With our hosts:Zena Harris on LinkedInMark Rabin on LinkedIn