Gijs van Wulfen (1960, based in Greece of Dutch origin) is a well-known global authority and trusted advisor on innovation, inspiring speaker, author of three innovation bestsellers, one of the top ten worldwide innovation bloggers, and a LinkedIn Influencer with 325.000+ followers.

He is very driven to jump start innovation, because organisations struggle with the start of innovation in their day-to-day hectic business. He is a business economist with a master’s in management consultancy. During his career of thirty years, Gijs has worked as a fast-moving consumer goods marketer, a boardroom consultant, a large group facilitator and as a keynote speaker. Through his informal personal style, infectious enthusiasm and persuasiveness he gets people to move beyond their borders to make their organization innovative again.

Gijs is also the author of the innovation bestseller “The Innovation Expedition”, which has been published in English, Spanish, Italian, Russian, Turkish, Dutch, Chinese and Japanese. Gijs furthermore founded the FORTH innovation method, which provides structure to the chaotic start of innovation, while still fostering creative thinking. The FORTH method helps businesses to generate well-constructed new product, service, and business model concepts. To date the FORTH innovation method has been implement in 100+ businesses in Asia, Europe, Africa and North – and South America.

Gijs van Wulfen is renowned for his structured approach to initiating innovation, notably through his FORTH innovation method. Wazoku offers resources that align with his methodologies, focusing on structured innovation processes and fostering a culture of innovation.

The 8 Pillars of a Successful Innovation Strategy

This whitepaper outlines key components essential for a robust innovation strategy, emphasizing the importance of structured processes and clear objectives—principles central to the FORTH method.