Marta started her journey in innovation in 1998 as the product manager of the first idea management platform, which became a market leader and served global customers such as Pfizer, Cargill, Belgacom and many more, to which she also consulted on innovation best practices.Subsequently, Marta moved into corporate technology consulting, then back again into innovation management with a Spanish startup.For the past six years, Marta served as a Strategy and Innovation manager at NatWest bank, where she implemented an intrapreneurship programme and oversaw the delivery of enterprise-grade AI innovation solutions.Outside work, Marta is interested in social innovation and robotics.She currently lives in Edinburgh with her family.