Thinking about starting a podcast, or wondering why your current one isn't growing? Join us as we sit down with podcasting legend Dave Jackson, a Podcast Hall of Famer who has been behind the mic since 2005.Dave shares invaluable lessons from his 20+ year career, including how to transition from a technical background to becoming an engaging host, why your "why" matters more than your gear, and the real reason you shouldn't obsess over download numbers. We also discuss the importance of authenticity, how to monetize your audience (not just your show), and why building a website is critical for your podcast's long-term success.Key Topics:From copier technician to podcasting educator: Dave's journey.The "North Star" of podcasting: Setting expectations and measuring success beyond downloads.Leveraging podcasting for business networking and lead generation.The role of a dedicated podcast website for SEO and growth.Why authenticity beats AI scripts every time.Connect with Dave Jackson:Website: School of Podcasting - https://www.schoolofpodcasting.com/Tool: PodPage (Head of Podcasting) - https://www.podpage.com/If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast?  Go here!You can book time in our studios here Want to read about this? Check the blog!