Are you relying too much on social media to build your audience? In this episode of Podcasting Momentum, we dive deep into brand building with podcasting alongside Jordan Blair, producer at Buzzsprout. Jordan shares her wild career journey from working in accounting to creating a bedtime stories podcast that organically reached over 13 million downloads.We explore why building an audience purely on social platforms leaves you acting as a "hostage" on "rented land," and how true ownership comes from leveraging your RSS feed. Jordan also shares unique strategies for podcast lead generation, including "boots on the ground" tactics like using QR codes to find listeners exactly where they are.Key Takeaways in this Episode:Pivot When Necessary: Jordan originally targeted 7-to-9-year-olds but realized through a listener survey that her actual audience consisted of adults, leading to a massive growth spike when she changed her podcast category to mental health.Avoid the Social Media Trap: Stop trying to be everywhere at once; spreading yourself across Facebook, Instagram, LinkedIn, TikTok, and Twitter is a quick path to burnout.Recording Best Practices: Skip the echoey kitchen or bathroom—recording in a closet full of soft clothes is often better than an expensive, untreated room.Navigating AI: While AI is fantastic for cleaning up bad audio or organizing thoughts, listeners are getting tired of fully automated "AI slop".Connect with Jordan Blair:Dreamful Bedtime Stories Podcast: https://www.dreamfulstories.com/Jordan Blair Linkedin: https://www.linkedin.com/in/jordan-blair-a7124231bJordan on Buzzcast: http://buzzcast.buzzsprout.com/If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast?  Go here!You can book time in our studios here Want to read about this? Check the blog!