So many marketing companies talk about brand voice, but they don't talk about the actual voice that is your brand. This is especially true if you are doing brand building with podcasting. In this episode, we sit down with veteran voice actor Jodi Krangle, who has been the voice for massive companies like Dell and FedEx.Jodi shares her incredible journey from doing SEO and internet marketing in the 90s to becoming a full-time voice actor in 2007. We dive deep into why 70% of your video's impact relies on your audio, and how the sound you present makes your audience feel.Here are a few actionable takeaways from our conversation:Always be closer to your microphone to capture the full frequency of your voice.Wear headphones, because echo cancellation software compresses your audio and makes conversation difficult.Speak into your microphone at a slight angle to prevent harsh pops and sibilance.Understand that AI should be used as a partner for productivity, not a replacement for genuine human connection.If you are looking to elevate your brand and turn your show into a tool for podcast lead generation, you cannot ignore your audio quality.If you want to keep up with Jodi or learn more about the power of audio branding, here are all the best ways to connect with her online:Voiceover Website: https://voiceoversandvocals.com/Podcast: https://voiceoversandvocals.com/podcast/ If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/Want to start your own podcast?  Go here!You can book time in our studios here Want to read about this? Check the blog!