Reframed The Podcast

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3QFEmUS▶ About This Episode:Director Leon Liehr joins Dylan Hahn to break down a spec commercial featuring Headspace that was made as a student project. Leon shares how a small team used location choices, practical effects, and VFX to create the illusion of ceilings closing in, all within a three-day shoot. They talk through previs, lighting strategy, in-camera solutions, and the process of aligning a spec piece closely enough to a real brand that it gets their attention.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4tywEKA▶ About This Episode:Director Alex Takacs returns to break down his music video Brush Me Like a Horse, a simple but striking concept built around a man running on a treadmill over a cliff. Alex shares how the idea expanded into a full world through production design, performance, and careful visual choices. They get into the realities of the shoot, including difficult locations, rattlesnakes on set, a broken treadmill, corrupted footage, and a last minute pickup shot that brought the piece together. It is a conversation about problem solving, trusting your instincts, and finding a way to finish the project when things go wrong.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3ODQSU9▶ About This Episode:Director Morgan Le Faucheur joins Dylan Hahn to break down his cycling campaign and the detailed process behind creating a high-end commercial look with limited resources. Morgan explains how he developed the treatment, pitched the idea in person, and used a combination of moto crane, drone, handheld camera, and practical lighting to build a strong black and white visual language. They discuss multiplying riders with subtle VFX, mixing stabilized and imperfect movement to preserve energy, and even capturing product shots using an iPhone with the Blackmagic app. The conversation also explores the balance between craft and new tools like AI, and why strong ideas still matter most when trying to stand out as an independent filmmaker.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4cg6MMh▶ About This Episode:Director Scott Sacco joins Dylan Hahn to break down his Outdoor Research film Moments, a five-day shoot across British Columbia built with small crews, lightweight rigs, and a practical approach to getting cinematic images in remote locations. Scott shares how he balances directing, shooting, and editing his own work, how improvised rigs help create dynamic shots, and why flexibility in the field often leads to stronger ideas. They talk ultrawide lenses, POV camera setups, location strategy, shaping natural performances, and the ongoing challenge of making resourceful productions feel bigger than they are.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4v2Bn8H▶ About This Episode:Director Oscar Hudson joins Dylan Hahn to break down his Coinbase campaign created for the Oscars, a project that builds a believable video game world almost entirely through practical techniques. Oscar explains how the team translated digital logic into physical design using printed textures, flattened costumes, miniature environments, and carefully controlled camera movement to create an uncanny game-like reality in camera. They discuss the isometric camera language, materials testing process, choreography inspired by NPC movement, and how simple physical solutions helped achieve complex visual ideas without relying heavily on CG.