<p>They see the bottles on shelves. The big fundraising headlines. The celebrity investor name drops. The “overnight success.”What they don’t see is the part where the company almost hits zero.Where the supply chain breaks. The product gets shut down. The term sheet gets ripped up. And the founder has to get dragged out of bed because the stress is so heavy.In this episode, Yanni breaks down the real story behind building a modern consumer brand the hard way, from a hyper-competitive college basketball coaching background to a “light bulb moment” in 2017, to selling 142 million bottles, raising $100M+, and fighting through the kind of setbacks that end most companies.</p>