Branded Bull Podcast

As lawn care and landscaping companies grow, many owners wonder whether they should create a separate DBA for new services or keep everything under one name. In this episode, Adam breaks down the real pros and cons of both approaches—brand clarity, marketing dollars, SEO impact, customer perception, and long-term scalability. If you're thinking about adding services like hardscaping, snow removal, holiday lights, junk removal, or pressure washing, this episode will help you understand what strengthens your marketing—and what silently works against you.

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Marketing isn't just ads or a nice-looking website—it's every touchpoint a customer experiences before they decide to hire you. In this episode, Adam breaks down what "marketing" actually means for lawn care and landscaping companies, why understanding it matters, and how small improvements across your brand, website, and local presence can help you stand out, get found, and win more work. You'll also learn three simple wins you can implement this week to improve how customers see your business.

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Many Green Industry businesses overspend on one flashy marketing asset while everything else sits at a Level 2. In this episode, we explain why your marketing should grow evenly—Level 3, then Level 5, then Level 7—across all touchpoints. Learn how small, consistent improvements to your branding, reviews, trucks, social presence, and customer experience create far better results than any single big investment.

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Your logo is more than artwork—it's the face of your business. In this episode, we break down why a strong, memorable, professional brand is one of the most important investments a lawn care or landscaping company can make. Whether you're just starting out or scaling past seven figures, your branding sets the tone for how customers perceive you, trust you, and choose you.

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Host Adam Fullerton shares his takeaways from this year's Lawntrepreneur Academy Live—an inspiring weekend filled with energy, growth, and connection. Hear about the amazing atmosphere, the powerful conversations with motivated lawn care and landscaping business owners, and why events like this are helping shape the future of the green industry.

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