<p>This week, <a href="https://www.instagram.com/khristinawilliams" target="_blank" rel="noopener noreferer">Khristina</a> is joined by WNBA Creative Director Candice Drakeford for a behind-the-scenes look at the league’s 30th season campaign. They explore how the WNBA uses storytelling, legacy, and fan connection to drive its next chapter and unpack the creative behind a trio of campaign films, including one featuring Sheryl Swoopes that reflects on what greatness means in the league today.</p><p><br></p><p>Want more basketball scoop?</p><p>Subscribe to ICYMI on <a href="https://www.youtube.com/@Icymiwithkw" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠YouTube⁠⁠⁠</a>.</p><p>Follow the show on <a href="https://www.instagram.com/icymiwithkw?igsh=MWc5c2dveGI1aHNqZg==" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠Instagram⁠⁠⁠</a> and  <a href="https://x.com/icymiwithkw?s=21" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠X⁠⁠⁠</a>. </p><p>For more on Khristina, follow her on socials:</p><p>Instagram: <a href="https://www.instagram.com/khristinawilliams?igsh=MTk0dmpyZm9sOGtiYQ==" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠@khristinawilliams⁠⁠⁠</a> </p><p>X: <a href="https://x.com/khristina?s=21" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠@Khristina⁠⁠⁠</a></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p>