Lance Rich, a magician, writer, and historian, shares his journey in the world of magic, focusing on his acclaimed book, "Neon Dreams: The Story of Las Vegas Magic." He discusses how he chronicled the rich history of magic in Las Vegas, highlighting notable figures including Gloria Dea, the first magician to perform on the Las Vegas Strip. Lance reflects on the impact of nostalgia as a gateway to understanding magic's history and emphasizes the importance of accessible storytelling. Through his insights, Lance inspires aspiring magic historians and writers to find their passion and create engaging narratives that resonate with a wider audience.