If net zero is better, why isn’t it normal?We have the technology and the know-how. Schools, hospitals, and skyscrapers are already being built that are beautiful, cheap to operate, and carbon-free.And yet less than 1% are net zero.Drew Shula is founder and CEO of Verdical Group, whose team has worked on green building projects for clients including Apple, Meta, and NASA. He also founded the Net Zero Conference, now in its thirteenth year, bringing together more than a thousand building professionals annually.In this episode, Josh and Drew talk about Malibu High School, embodied carbon, California’s building policies, and the debate running beneath it all: what gets us to a net-zero world faster—better solutions or better rules?Show NotesGuest: Drew Shula, founder and CEOCompany: Verdical Group For more low-carbon innovations now scaling—and the playbooks driving their market adoption—subscribe to the podcast plus our:* Weekly Newsletter* Climate Adoption Playbook* Supercool on Instagram * Supercool on LinkedIn